OWN YOUR COMMERCE Podcast | Hosted by Jay Myers

Summary

For over 20 years, Robbie Kellman Baxter has been a subscriptions advocate, literally writing the book on subscriptions (well, two actually). Today she shares her innovative outlook on subscriptions that she calls the “membership mindset.” It’s about building your organization, experience, and brand around helping people solve their problems or reach their goals for the long term. Whether you’re currently running a subscription or plan on launching one, this is an episode you don’t want to miss!

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Colin Bodell worked for Amazon, Groupon, and American Eagle — to name a few — before joining Shopify Plus last year as VP of Engineering. Today he gives us his valuable insights on Covid-19’s accelerating effect on ecommerce and his prescient first experience with Shopify. He’ll also share how merchants can use data to renew old school personal relationships with customers.

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In today’s episode, Kurt Elster, best-known as the host of the Unofficial Shopify Podcast, discusses his unconventional path to ecommerce success and shares what the best brands do to capture the attention of their audience and turn them into customers.

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Former editor-in-chief Tommy Walker shares how he helped position brands like Shopify Plus and CXL as industry leaders by combining SEO research with compelling storytelling to create captivating content.

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Ben Jabbawy founded Privy to help store owners connect with customers. In this episode we discussed how to leverage every site visit into a relationship with a new customer by earning the trust of their inbox.

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Aaron Orendorff, former Editor in Chief at Shopify Plus gives us the play-by-play on tactics you can do TODAY to make your store better. He is a master of content, SEO, and all things digital marketing.

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Patrick Coddou (co-founder of Supply.co) shares the inspiring journey, packed full of wisdom and insights on building a successful DTC brand.

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On our show today we have Greg Chapman, the SVP of Business Development at Avalara, a leading tax compliance software platform for ecommerce brands. He discusses a few of the intricacies of the tax system, specifically for ecommerce.

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In just a few years, Chris Meade and his co-founders turned $10K and an idea into a multi-million dollar, extremely successful, DTC brand! The idea was important, yes. More important though are the key strategies they used to propel the growth. In episode 3 of Own Your Commerce, we dive into some of the tactics used to grow Crossnet into a brand known across the country.

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Steve is a lifelong entrepreneur, marketer, and the Founder and CEO of MuteSix, an iProspect Company, and an award-winning, full-funnel digital and creative studio founded in 2014. He is responsible for the overall vision, strategic leadership, service delivery, culture, and growth of the creative agency that has generated over a billion dollars in trackable revenue for its clients.