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Season 2
Episode 48

Sephora’s Journey: From Beauty to Digital Success

In this bonus episode of the Own Your Commerce Podcast, we sit down with Sree Sreedhararaj, the CTO of Sephora, and Thomas Mulried, a leading expert from Orium, a top agency for composable commerce. Join us as we chat about the fascinating journey of Sephora's digital transformation and explore the strategies that have helped them dominate the market. We also uncover insights from Orium on maximizing the return on investment for your move to composable commerce. Whether you're a composable commerce enthusiast or new to the concept, this enlightening conversation offers valuable takeaways for everyone.

Jun 14, 2023

Welcome to a special bonus episode of the Own Your Commerce Podcast! In this exciting episode, we’re chatting with two guests: Sree Sreedhararaj, the Chief Technology Officer of Sephora, and Thomas Mulried, Head of Sales and an industry expert from Orium, a leading agency specializing in composable commerce.

Sephora, a renowned beauty retailer, has undergone a remarkable digital transformation in recent years, positioning themselves as an industry leader. Join us as Sree shares the inspirational story behind Sephora's digital journey, offering invaluable insights into their strategic approaches and how they have effectively conquered the market. Regardless of whether you're a Sephora customer or simply intrigued by their digital prowess, this conversation will undoubtedly inspire you.

But the excitement doesn't stop there. We also have Thomas Mulried, an expert from Orium, who provides key insights into the world of composable commerce. If you're not familiar with composable commerce, don't worry! Thomas will guide us through the fundamentals, making this episode accessible to all listeners. Whether you're already committed to composable commerce, "composable-curious," or completely new to the concept, this conversation will equip you with a better understanding of how to maximize the return on investment in your own composable commerce journey.

From Sephora's groundbreaking digital transformation to Orium's expertise in composable commerce, this conversation offers a wealth of actionable advice and inspiring stories. Tune in to gain exclusive access to the strategies and tactics employed by Sephora and Orium, empowering you to make informed decisions about your own ecommerce journey.

Some topics we discuss are:

  • Sephora's Digital Transformation: Learn about Sephora's inspiring digital journey, from their early stages to becoming a force in the market.
  • Strategies for Digital Success: Gain insights from Sephora's CTO, Sree, as he discusses the specific strategies and tactics that have propelled Sephora to the forefront of the industry.
  • Maximizing ROI with Composable Commerce: Dive into the world of composable commerce with Thomas Mulried from Orium, a leading agency in this space. Learn about the concept of composable commerce and how it can maximize your return on investment.
About the guest
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Thomas Mulreid

Head of Sales, Orium

As the Head of Sales at Orium, Thomas brings a deep understanding of the Composable/Headless Commerce ecosystem and the future it holds to major brand transformation projects. He specializes in emerging experiences, such as Marketplace, Omni channel, CDP, Social Commerce, Retail capabilities, MACH Architecture and more.

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Sree Sreedhararaj

SVP, CTO, Sephora, MACH Ambassador

Sree Sreedhararaj is a seasoned technology leader, currently serving as the Senior Vice President and Chief Technology Officer at Sephora. With over seven years of experience at Sephora, Sree has driven innovative technology solutions and initiatives, leading to scalable growth and an exceptional client experience. He has built a strong technology team and overseen the launch of convenience initiatives such as Same Day Delivery and Buy Online Pick Up In Store. Prior to Sephora, Sree held leadership roles at Walmart Labs and provided consulting services to Fortune 500 companies like Best Buy.