Thomas Mulreid: When commerce is composable, he’s your conductor
"...Being able to build a fully customizable front-end customer experience for your customers, but not changing or refactoring all of the backend technologies that your merchandising teams, your marketing teams, your e-commerce teams, your developers are using it in a day to day basis. That is the achieving goal of headless commerce. It really kind of starts with the customer experience and the flexibility."
- Thomas Mulreid, Head of Sales Orium
Customizable, flexible and incredible customer experience.
That’s what composable commerce provides, but is it for everyone?
Our guest today, Thomas Mulreid, Head of Sales in Orium, brings a deep understanding of the Composable/Headless Commerce ecosystem and the future it holds to major brand transformation projects. In this episode we will go through definitions, examples and driving factors to get you well-versed in the composable space.
Learn what composable commerce is, what is the difference between composable and headless and what are their benefits of going composable.
Some topics we discuss are:
- New Year - New Brand: Get to know Thomas and his role at Orium, North America’s leading composable commerce consultancy & systems integrator.
- What is Composable Commerce?: Learn how the commerce space has evolved to become composable commerce, why brands are embracing it and the difference between composable and headless commerce.
- Missing pieces of the composable puzzle: Are there characteristics that are common among brands embracing composable? Is there an ideal operating model that businesses should adopt to be successful with composable?
- Why is checkout important in the composable space?: How well do brands understand checkout performance?
About the guest
Head of Sales, Orium
As the Head of Sales at Orium, Thomas brings a deep understanding of the Composable/Headless Commerce ecosystem and the future it holds to major brand transformation projects. He specializes in emerging experiences, such as Marketplace, Omni channel, CDP, Social Commerce, Retail capabilities, MACH Architecture and more.