Custom Equine Nutrition: Galloping Toward Growth with Bold Subscriptions

Custom Equine Nutrition, a Vermont-based horse supplement company, has experienced remarkable growth fueled by its commitment to customer convenience and a seamless subscription model.

By switching to Bold in 2023, the company doubled its active subscribers! They also enhanced their service and ensured a smooth transition from their previous solution for their loyal customer base.

The Challenge: Building Customer Loyalty

Founded in 2015, Custom Equine Nutrition provides essential forage balancers for horses across the United States. Co-founder and owner Nicole, a lifelong horse enthusiast, explains the core of the business: "We sell supplements that are like a daily vitamin. Horses eat hay, and hay is lacking in certain nutrients. We provide horse owners with the nutrients their horses need."

In the tight-knit horse owner community, word of mouth quickly established Custom Equine Nutrition as a leader in the market. As the business scaled, it became clear to their team that a subscriptions model would be a natural fit for customers who needed a consistent supply of product. Nicole saw an opportunity to make her customers' lives easier.

"Horse owners feed our products to their horses for long periods of time. By offering a subscription service, our customers are able to 'set it and forget it.' It's one less to-do on their list and more time in the saddle."

However, the company’s initial subscription solution was not meeting their needs. They needed something more reliable, user-friendly, and capable of enabling growth.

The Solution: A Seamless Migration with Unmatched Support

After searching for a new solution, Custom Equine Nutrition decided on Bold Subscriptions. A key factor in their decision was Bold’s ability to handle the migration of their existing subscriber base from their previous platform, a service they found other competitors didn't offer. The transition, which can often be a source of anxiety, was handled with expert care.

Bold’s hands-on approach and clear communication made all the difference. Nicole praised the support team's ability to simplify complex issues and provide a clear path forward, especially when working with third-party apps.

"If another party was involved, Bold walked me through the questions I should be asking. They basically provided me with an instruction manual!"

The Results: Doubling Subscribers with Ease of Use

Since making the switch to Bold Subscriptions in 2023, Custom Equine Nutrition has seen a significant return on their investment. The app's intuitive design has allowed Nicole's team to efficiently manage the backend, creating a seamless and converting experience for their customers.

"The ease of use for our customers has been the biggest benefit. A large portion of our customers utilize this service and are able to easily manage their subscriptions through the customer portal."

The results speak for themselves. With a seamless user experience and a powerful backend, Custom Equine Nutrition has achieved a 100% increase in active subscriptions since migrating to Bold in 2023.

For any merchant considering a subscription solution, Nicole has one piece of advice:

"Do not hesitate! It can be extremely nerve-wracking making the switch from one subscription app to another, but Bold will take care of you and your customers!"

Custom Equine Nutrition has not only found a robust subscription solution in Bold, but a true partner committed to their long-term growth. By focusing on a frictionless customer experience, they’ve successfully turned their product into an essential, recurring part of their customers' lives, setting the stage for continued success.