The days of offline versus online shopping are gone. The ‘anytime, anywhere’ shopping mindset of consumers today favors brands that offer convenience, consistency and a seamless experience across all channels. Retailers need to respond to digital commerce acceleration, but not all are equipped to serve the growing demands of shoppers.
Throughout this candid conversation, preeminent ecommerce leaders shared their thoughts around the latest research from industry analyst RSR. They covered:
- Top challenges to meeting consumers’ omnichannel expectations.
- How technology investments are being prioritized.
- Critical questions retail leaders should be asking to define their digital growth strategies.
- Why the commerce layer is an untapped source of innovation.