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Expert Insights: The formula to subscription success

With the rising popularity of subscriptions as a growth lever for ecommerce brands, there is no shortage of subscription offerings for consumers to choose from today. So how can brands avoid subscription fatigue and stand out in an increasingly crowded marketplace?

Join guest speakers, Forrester analyst Lily Varon, best selling author Robbie Kellman Baxter, and subscriptions evangelist Jay Myers to explore the next-gen strategies driving successful subscription brands across a variety of industries.

This webinar covers:

  • Five tenets of a “sticky subscription”
  • Subscription possibilities in an omnichannel strategy
  • Expanding a subscription program with a membership mindset.

Lily Varon

Senior Analyst, Forrester

Robbie Kellman Baxter

Strategy Consultant, Author of The Forever Transaction

Jay Myers

Co-Founder, Bold Commerce

Expert Insights: The formula to subscription success