Bold’s Upselling and Cross‑Selling App is a full-funnel revenue boosting toolkit built for Shopify and Shopify Plus. It supports in-product-page order bumps, product page upsells, cart cross-sells, down-sells, buy one, get one (BOGO) promotions, and post-purchase one-click upsell offers. It also boasts smart AI powered personalized recommendations based on customer behavior and one-click global activation. And to make it just a bit easier to make your choice between apps, and to highlight how Bold Upsell differs from alternatives, we’ve compiled some of the most common questions we get from merchants here.
What is an Upsell App?
Upsell apps are e-commerce applications that can be installed on online stores by merchants to offer shoppers strategically targeted personalized prompts (upsells) that encourage them to upgrade their purchases to higher-priced versions of products they’re considering by upselling them. Some upsell apps are also capable of cross-selling (i.e. boosting average-order-value (AOV) by recommending either related or complimentary products) and of down-selling (i.e. reducing cart-abandonment by suggesting lower-priced alternatives).
What is Bold’s Upsell App?
Bold Upsell is a multi-function Shopify app that empowers the e-commerce platform to deliver upsells (upgrades to more expensive products), cross-sells (additions of related products), down-sells (offers for lower-priced product alternatives) and order bumps (low-cost complementary product offers) across the product page, cart, checkout, and post-purchase flows. It includes AI Smart Offers for personalized automated-optimised real-time targeting, ready-made offer templates, and no-code setup.
Which offer types does Bold Upsell support?
Bold’s app supports all four core types of upsell offers. Upsells, which are offers for premium versions of products presented pre-purchase, in-cart, or post-purchase. Cross-sells, which are prompts to purchase related products suggested on product pages, in-carts, or on post-purchase screens. Down-sells, which are conversion rescuing offers to purchase lower-priced alternative products presented if a higher-priced product is abandoned. And. Order bumps, which are small, complementary, add-on products, presented to the shopper on product pages, in cart, or at checkout.
Where can I show an order bump?
Bold Upsell can place order bumps on the product page, in the cart, and on the checkout flow where Shopify permits. That gives merchants a friction-minimized way to boost AOV at various touchpoints. Retailers on Shopify Plus, can also show offers directly in checkout, and those also using Bold Subscriptions (https://boldcommerce.com/product/subscriptions), can offer bumps in the customer portal and through subscription emails.
How do down-sells work in Bold Upsell?
Create an offer funnel where, if a consumer rejects an initial upsell or cross-sell offer, a targeted down-sell offer (e.g. lower price product or smaller bundle) is triggered in Bold Upsell to seamlessly recapture the conversion and preserve your relationship with the customer.
Does Bold Upsell support post-purchase 1-click offers?
Yes it does. Post-purchase offers are served after payment and can be accepted with one click. They do not affect checkout conversion because they appear after order completion.
Can Bold Upsell automatically select related products for cross-sells?
Yes it can. Bold Upsell’s AI Smart offers feature automatically maps product relationships across your Shopify store’s catalog to target personalized cross-sells and order bumps, removing the need for manual upsell offer rule creation.
Will I need to edit my theme or code?
No. You absolutely will not. Bold Upsell will not require theme edits to install in most stores and supports both Online Store 2.0 themes and Shopify Plus checkout extensibility.
Does using more offer placements risk reducing conversion rates?
No, not when thoughtfully-strategically placed. Order bumps and cross-sells are designed to be small, relevant, and low-friction. Bold provides templates and analytics so you can measure impact and optimize.
Can the app create multi-step funnels (e.g. upsell → down-sell → post-purchase)?
Yep. You can chain offers so rejection of one offer will trigger the next relevant offer type.
Does the app include example offer templates?
It sure does. Bold Upsell includes templates for a variety of offers including order bumps, cross-sell grids, single-item upsells, down-sell modals, and post-purchase funnels.
Will Bold Upsell slow down my site?
No. The app loads optimized scripts and lazy-renders offers to minimize performance impact.
Does Bold Upsell support A/B testing of offer types?
Yes. The app supports comparisons of offer placements, price points, offers funnels, creative across upsells, cross-sells, down-sells, order bumps and even of product content and landing page designs. The tests are typically run at a 50/50 traffic weight, and can be easily paused if your store experiences a split-test disrupting event of any kind.
Which merchants will benefit most from Upsell?
Honestly. Virtually any e-commerce store can boost its average order values and conversion rates and therefore revenue with the kind of strategically deployed upsells Bold’s app is built to offer, but retailers selling product types with clear tiers, logical add-ons or obvious upgrades or downgrades will clearly benefit. As will most retailers with medium to large catalogs.
Where can I get help setting up multi-offer funnels?
Bold’s app support team offers onboarding guides, template imports, and implementation support for building chained upsell/down-sell flows with order bumps.