๐ Turn one-time holiday shoppers into year-round customers โ
Deliver the right price to every customer
The only Shopify pricing app that combines wholesale B2B, VIP tiers, membership pricing, and quantity breaks in one unified tool, with no codes, no manual work, and no exceptions.
Protein Powder โ Vanilla 2kgMost pricing apps let you set one price and call it done.
Bold lets you set the right price for every customer, automatically across wholesale buyers, VIP members, B2B accounts, and high-volume shoppers, all from a single app.
Pricing that rewards loyalty
Automatic tier upgrades based on spend and order history give your best customers a reason to keep coming back, no coupon codes required.
Volume discounts that compound
Quantity break tables that update in real time show customers exactly how much they save at higher volumes, and naturally pull them toward bigger orders.
Wholesale without a separate storefront
Wholesale customers see their negotiated prices the moment they log in. No manual tagging, no separate portal, no back-and-forth.
Move customers up the ladder
Smart auto-tagging automatically moves customers into better pricing tiers as they hit spend and frequency milestones, so loyalty is rewarded without any manual work.
Price every customer the right way.
Whatever your pricing strategy, wholesale, VIP tiers, B2B accounts, or volume discounts, Bold is built to run it.
Customer Tags
Define custom pricing for any customer group using Shopify tags. Wholesale buyers, VIP members, B2B accounts, each gets the price you set, automatically applied at login.
Product Pricing Groups
Group products together and set specific discounts per group per customer tag. More control over which customers see which prices on which products.
Quantity Breaks
Set volume-based discounts that display in real time on the product page. Customers see exactly how much they save at each quantity tier, and naturally buy more.
Detailed Pricing
Complete planThe most granular control available. Set unique prices per product, per variant, per customer group โ imported via CSV for complete precision at scale.
Auto-Tagging
Define rules based on purchase history, spend thresholds, or location and Bold automatically moves customers into the right pricing tier. Email notifications fire automatically when they level up.
Shopify POS
Customer pricing follows them into your physical store. Staff see the right price at checkout without looking anything up.
Native pricing.
No hacks. No friction.
Bold Custom Pricing works directly inside Shopify Checkout. Your customers see the right price before they ever get to cart โ not as a discount applied at the end.
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Pricing isn't just a transaction.
It's a retention tool.
Bold Custom Pricing is designed to make your best customers feel like they're getting something nobody else gets because they are.
Loyalty tiers that upgrade automatically
Set spend or order thresholds and Bold moves customers up the pricing ladder automatically. Your highest-value buyers unlock better prices without you lifting a finger.
Subscription pricing integration
Bold Custom Pricing integrates directly with Bold Subscriptions โ so subscribers automatically unlock exclusive pricing on every order, no codes, no manual tagging, gone the moment they cancel.
Membership pricing integration
Connect with Bold Memberships to give members unique pricing as part of their membership benefits. One tag, instant access, fully automated.
Country-specific pricing
Auto-tag customers by location and apply region-specific pricing rules automatically. Perfect for international wholesale relationships and B2B accounts across borders.
Plans that scale
with your customer groups.
Start free for 14 days. No credit card required.
- 1 customer tag
- Unlimited Quantity Breaks
- Product Pricing Groups
- Discount by %, amount, fixed price
- Charge tax controls
- 1โ10 customer tags
- Everything in Essential
- Auto-tag by country or history
- Auto-email on tier upgrade
- Unlimited customer tags
- Everything in Standard
- Detailed Pricing table
- CSV price imports
- Shopify POS integration
- Expert setup
- Premium support
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Feature | Essential | Standard | Complete |
|---|---|---|---|
| 14-day free trial | |||
| Customer tags | 1 | 1โ10 | Unlimited |
| Unlimited Quantity Breaks | |||
| Product Pricing Groups | |||
| Discount by %, amount, fixed price | |||
| Charge tax controls | |||
| Auto-tag by country or history | โ | ||
| Auto-email on tier upgrade | โ | ||
| Detailed Pricing table | โ | โ | |
| CSV price imports | โ | โ | |
| Shopify POS integration | โ | โ | |
| Expert setup | โ | โ | |
| Premium support | โ | โ |
Common questions
Ready to deliver the right price
to every customer?
Start free, set up in minutes, and see why Bold Custom Pricing is the most flexible pricing app on Shopify.