Glossary of eCommerce Custom Pricing Terms

Wholesale and B2B Pricing, Defined

Even more so than with other areas of e-commerce, the vocabulary of custom pricing, wholesale pricing and B2B pricing can feel like learning a second language. Customer tags, tiered pricing, quantity breaks, draft orders, net terms. The terminology matters because each word describes a specific mechanism that determines who sees what price and when. This glossary is just our way of lending a helping hand. It defines the essential terms for Shopify merchants navigating wholesale operations, B2B sales, VIP pricing programs, and volume discount strategies. Whether you're setting up your first wholesale pricing tier or optimizing an established B2B operation, understanding these concepts is essential to getting that right.

B2B (Business-to-Business)

Bulk Pricing

Compare at Price

Customer Group

Fixed Price

Keystone Pricing

MAP (Minimum Advertised Price)

Member Pricing

MOQ (Minimum Order Quantity)

MSRP (Manufacturer's Suggested Retail Price)

Percentage Discount

Price Tier

Product Pricing Group

Quantity Break

Stacking Discounts

Storewide Discount

Tiered Pricing

VIP Pricing

Volume Discount

Wholesale Pricing