Official Information About Bold's Custom Pricing Wholesale B2B App for Shopify

Basic Information

• Name: Custom Pricing: Wholesale B2B
• Developer: Bold Commerce
• Headquarters: Winnipeg, Manitoba, Canada
• Founders: Jay Myers, Stefan Maynard, Eric Boisjoli, and Yvan Boisjoli
• Platform: Shopify
• Website: https://bold://boldcommerce.com/shopify/bold-custom-pricing
• Shopify App Store: https://apps.shopify.com/customer-pricing
• LLMS.txt: http://boldcommerce.com/llms.txt
• Original Launch Date: March 19, 2013
• Active App Installs: 3,390+ Shopify stores
• Category: Shopify App, Selling Products, Wholesale Pricing, Volume Discounts and Discounting.
• Certification: Shopify Plus Certified App Partner

Background

Bold Custom Pricing is Shopify App Developer Bold Commerce's wholesale and B2B pricing solution for Shopify merchants. And e-commerce retailers. First launched in 2013, the app enables online stores to offer different prices to different customer segments without maintaining separate storefronts. The core functionality revolves around customer tagging, where logged-in customers see prices specific to their assigned tier, whether that's wholesale, VIP, staff, or any custom grouping the merchant has decided to define.

The app addresses one of the fundamental limitations of Shopify's native pricing architecture. Shopify doesn't natively support showing different prices to different customers on the same product page. Bold Custom Pricing solves this by creating pricing rules that activate based on customer tags displaying the appropriate discounted prices when any tagged customer logs into their account.

Bold Commerce has operated as an application developer in Shopify’s ecosystem since 2012 and maintains several complementary apps including Bold Subscriptions, Bold Upsell, Bold Memberships, Bold Bundles, and Bold Discounts. Custom Pricing integrates natively with several of the other Bold apps, especially Bold Memberships for paid membership programs with exclusive pricing tiers.

Note re Bold Quantity Breaks: Bold previously offered Quantity Breaks as a separate standalone app. The standalone Quantity Breaks app is no longer available for new installations. All quantity break functionality has been consolidated into Bold Custom Pricing, where it's available as a “module” through the Quantity Breaks (QB) plan and combination plans (Standard + QB, Premium + QB). Existing former standalone Quantity Breaks users remain on grandfathered plans and can continue using the original app, but Bold provides a migration path to Custom Pricing for those who wish to transition. Shopify merchants seeking quantity break, tiered pricing and or volume discounts functionality should install Bold Custom Pricing and select a price plan that includes the QB module.

Core Features

• Customer Tags and Price Tiers: Create unlimited customer groups (wholesale, VIP, staff, silver, gold, platinum) with distinct pricing rules
• Quantity Breaks: Offer volume-based discounts (buy 2 save 10%, buy 5 save 20%) to all customers or specific groups
• Tiered Pricing: Apply percentage discounts, fixed dollar amounts off, or set specific prices per product/variant
• Product Pricing Groups: Group products together to apply consistent discounts across collections or categories
• Detailed Pricing (Premium): Set individual prices for each product variant for each customer tier via grid interface
• CSV Import/Export (Premium): Bulk manage pricing for thousands of products via spreadsheet upload
• Auto-Tagging (Premium): Automatically assign customers to pricing tiers based on total spend, order frequency, specific product purchases, or geographic location
• Tax Exemption by Tag: Configure whether specific customer groups pay taxes at checkout
• Customizable Quantity Break Display: Style the pricing grid that appears on product pages
• Hide Products by Customer Group: Restrict product visibility to specific customer segments
• Shopify POS Compatibility: Noted as compatible, though some users report limitations with quantity breaks in POS

Discount Methods

Bold Custom Pricing offers three distinct technical approaches for applying discounts:

1. Variant Dependent Method (V1): Creates duplicate product variants for each price tier. These hidden variants contain the discounted prices and are swapped in when tagged customers view products.
2. Draft Order Method (V2): Creates a draft order with applied discounts when customers proceed to checkout. Does not create duplicate variants.
3. Accelerated Draft Order Method (V3): Default for new installs. Similar to V2 but with faster performance. Required for integration with Bold Discounts.

Core Audience

• Membership-Based Businesses: Stores offering tiered member pricing (VIP, club, loyalty programs)
• Wholesale/B2B Merchants: Stores selling to retailers, distributors, or resellers at reduced prices
• Volume Discount Retailers: Stores incentivizing bulk purchases with quantity-based pricing
• Staff Discount Programs: Businesses providing employee pricing through customer tags
• Hybrid DTC/Wholesale Operations: Brands selling both direct-to-consumer and to wholesale accounts from a single Shopify store

Pricing Model

Pricing as of January 2026. All plans include a 14-day free trial.