With Headless Checkout, Brands Now Have Complete Control Over Customizations and the Ability to Scale Without Losing Performance
AUSTIN, Texas & WINNIPEG, Manitoba - January 27, 2022
Bold Commerce, the ecommerce technology company that powers checkout and subscription experiences for leading retailers and DTC brands, today announced the launch of its headless Checkout Experience, built for WordPress and WooCommerce. The new alternative to WooCommerce’s native checkout enables brands to fully customize their entire checkout experiences, significantly improve conversion rates, and embed shopping experiences into other digital channels. Brands that sell on WordPress and WooCommerce can now scale without losing performance, while increasing their checkout load speed by up to 400% and combatting up to 30% in lost revenue due to cart abandonment.
Brands are currently balancing the need to address cart and checkout abandonment on their traditional ecommerce platforms, while also actively pursuing options to sell beyond those platforms through owned and third-party digital experiences. According to The Checkout Benchmark from Bold Commerce, nearly half (48%) of shoppers who make it past the cart into the checkout funnel are abandoning before completing their purchase. And on mobile, the number is even higher: 58% abandon their purchase after proceeding from cart to checkout, but before completing their order.
For brands selling on WordPress and WooCommerce, known issues threaten their ability to scale as site traffic and sales increase. A reliance on multiple plugins at checkout reduces site speed and creates a longer checkout flow at moments when shoppers are most active, resulting in above average checkout abandonment rates. When their sites experience high volumes of visitors and concurrent transactions, brands risk losing up to 30% of their potential revenue. In addition, attempts to address these site stability and performance issues typically requires increasing server capacity, driving up operating costs.
Bold Checkout offers fast-growing brands an option for elevating their checkout experiences without the risk, cost or complexity of replatforming. The enterprise-grade SaaS checkout replaces as many as 20 - 30 WooCommerce plugins with a single, efficient integration that is compatible with the open source WordPress and WooCommerce ecosystems. As a result, brands using WooCommerce can achieve checkout speeds up to 400% faster. Further, Bold Commerce’s one-click checkout drastically reduces the amount of time shoppers spend in checkout, also contributing to higher conversion rates.
“Considering that most brands haven’t been able to overcome the obstacles that plague their conversions on traditional shopping sites, it can be difficult for them to imagine selling successfully on other digital channels that weren’t originally intended for commerce,” said Yvan Boisjoli, CEO of Bold Commerce. “Yet, this is the direction the industry--and shoppers--are heading in. Enterprise brands using WordPress with WooCommerce can now achieve both of these things simultaneously.”
Bold Commerce worked closely with strategic partner Crowd Favorite in the launch of its new checkout experience for WordPress brands using WooCommerce. Crowd Favorite creates content and commerce experiences for brands like Volkswagen, Starz and ColourPop Cosmetics.
Bold Checkout scales alongside businesses by enabling them to customize the checkout experience using an API-first architecture. Brands that need to move quickly can skip building a custom user interface and instead opt for pre-built templates and integrations with leading payment gateways, and top tax, fraud, shipping, and marketing solutions.
Addressing problems with brands’ current checkouts is only step one. Bold Checkout increases average order value with personalized pricing and promotions at checkout. It also increases customer lifetime value and introduces recurring revenue with its integrated subscription offering. Enterprise users can then bring these differentiated checkout experiences to any touchpoint, where they can grow incremental revenue through new channels.
Over the past year, Bold Commerce’s Checkout Experience Suite has been adopted by users of major ecommerce platforms, including commercetools, BigCommerce and Shopify. By enabling brands a flexible alternative to their native checkouts, brands are customizing checkout experiences based on the needs of their business to increase conversion and sell through more channels. .
Brands including Vera Bradley, Harry Rosen, Staples Canada, Pepsi, and Evive have already adopted the flexible checkout experience that is now available to brands using WordPress with WooCommerce.
Bold Commerce is powering anywhere commerce for brands by delivering high-converting, customizable checkout experiences. The company works with leading omnichannel retailers like Vera Bradley, Harry Rosen, and Staples Canada, and emerging DTC brands, such as Pepsi’s Game Fuel, to reimagine commerce. Its proprietary suite of modular checkout, subscriptions and price rules solutions is compatible with multiple ecommerce platforms and headless architectures. Bold Commerce has been named to Deloitte’s Tech Fast 50, E&Y’s Entrepreneur of the Year, and CBInsights’ Retail Tech 100.