Types of Checkout Flows

Increase conversion rate with a Amazon-style “Buy Now” button from product page.

• A shopper navigates to the product page
• There is a “Buy Now” button
• They click it
• If they are NOT logged in - they are directed to a login page
• If they are logged in they get a pop-up checkout
• Pop-up checkout has all the data pre-filled including address, payment information etc
• Shopper can checkout with a second click

Capitalize on non-website traffic by making every brand interaction shoppable.

• A physical item (a product, or a leaflet for example) has a QR code
• A shopper scans QR code with their smartphone
• They immediately get to the checkout with specific product selected
• They can now complete the order.

Increase average order value with a high-converting offering.

• A shopper adds a product to the cart
• Shopper proceeds to the checkout
• Shopper completes the checkout
• On the “thank you” page there is a promotional offer they can add to their order and a countdown timer to create sense of urgency
• If they click add - the offer is added to their order without them having to do any other actions

Increased conversion due to increased engagement.

• A shopper click on a product either on the website or in a smartphone app
• They get to a augmented reality window where they can see the product in the interior (especially useful for furniture)
• The augmented reality window has the Buy now button
• When the shopper clicks the Buy Now button they are taken to the checkout

Increase customer lifetime value.

• Shopper adds a subscribable product to the cart
• They click checkout
• In the checkout there is a widget that tells them that they can save 15% by subscribing and a subscriptions witch
• When they switch to subscription they get an option to select delivery schedule
• Price is re-calculated for the subscription offering
• Shopper is able to complete the checkout with a subscription offering

Increase customer retention and conversion rate with loyalty rewards in checkout.

• A customer, who is a member of a loyalty program starts the checkout process
• In the checkout there is a loyalty widget that allows to enter their loyalty card number shows how many points they have and will earn on the purchase
• Also they are able to pay with loyalty points for their purchase

Increase your revenue by unlocking SMB business with B2B specific pricing a payment options.

• A customer can sign in as a B2B(SMB) customer
• They will get B2B pricing including wholesale pricing and volume-based discounts
• They can add product to the cart and start checkout process
• In the checkout they see the volume-based discount they are getting, they can change the quantity and they can see how much they need to buy more to get the next level discount
• Also they can do a PO/invoice payment instead of traditional payment options

Increase checkout completion rate by providing the best payment option depending on user context.

• A shopper will see different payment methods depending on the device
• If they are checking out using apple device Apple pay will be more prominent
• If they checking out using android device - the Google Pay will be more prominent
• If they are checking out using desktop - PayPal will be more prominent
• After that they will be able to checkout normally

Increase checkout completion rate through implementation of different checkout flows based on the user device.

• Depending on whether shopper gets to the checkout from desktop or mobile device they will have a tailored checkout experience
• If they use mobile checkout they will get a progressive checkout
• If they use a desktop - they will get a 1-page checkout
• Then the shopper will be able to complete checkout normally

Enable live, real-time purchases in a video.

• While watching a video, enable product purchases based on the content being watched
• Immediately fill the cart with the content from the video