Key findings from Retail ecommerce in context
- Digital as a whole is still in its infancy with 51% of large retailers saying that digital channels account for only 20% or less of their total revenue.
- Retailers cannot innovate quickly with 49% of retailers saying they are held back by inflexible technology.
- The opportunities to improve the shopping experience lie in a unified view of inventory, new digital touchpoints and more delivery options, like BOPIS.
Other findings reveal trends that will shape the future of retail commerce
of respondents agree that the ability to continuously innovate and test new customer experiences would create a competitive advantage.
of over-performing respondents say having a unified view of inventory availability is a top opportunity to improve the online shopping experience.
of under-performing respondents say their competition is doing a better job at addressing new consumer demands.
Download this report to learn why
Brands need a better omnichannel experience, modernizing legacy technology is a must and checkout is an untapped source of innovation.