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Mark Shust: Why he went all-in on Magento and wrote the course on it
Expert Deep Dive
Season 2
Episode 53

Mark Shust: Why he went all-in on Magento and wrote the course on it

In this episode, Jay and Owner Mark Shust dive into the intricacies of Magento and Bold, uncovering the hidden challenges and opportunities within the realm of online stores. Mark's practical insights and industry wisdom reveal the secrets behind successful ecommerce businesses, emphasizing the significance of personalized experiences and customer-centric strategies.

Nov 13, 2023

In this episode, Jay and Owner Mark Shust discuss the nuances of Magento and Bold, and how these powerful platforms help brands uncover the complexities of online stores, shedding light on the challenges and opportunities that arise. Discover the secrets behind successful online businesses, as Mark offers practical advice and thought-provoking insights, highlighting the importance of personalized experiences and the impact of customer-centric approaches. Get ready to be inspired and informed by the expertise and wisdom of this industry leader.

Some topics we discuss are:

  •'s Role in Magento Education: Mark delves into the role of his Magento-focused education platform,, highlighting its contribution to educating individuals and businesses about the intricacies and capabilities of the Magento platform. He discusses how aims to empower users with the knowledge and skills necessary to leverage Magento's flexibility and customization features effectively.
  • Flexibility and customization of Magento: Mark emphasizes on Magento's flexibility and discusses how the platform allows businesses to tailor their online stores to meet their specific needs and preferences.
  • Bold Checkout Innovation: The conversation touches upon Bold's innovative checkout solutions and how their platform enables brands to create modern, customizable checkout experiences tailored to different customer segments, device preferences, and purchasing behaviors.
About the guest
Bold Commerce Image

Mark Shust

Founder and Teacher,

For over 20 years, I've worked as a web developer to help create hundreds of online shops. My expertise in PHP and other open-source libraries led me to the Magento ecosystem, where I've been able to renew my knowledge to become a specialist in the Magento framework. During this time, I've transitioned from programmer to architect positions, leading code review sessions and writing in-depth articles & technical documentation. Things have come full circle, and I now want to share what I've learned with rest of the world. The last few years of my professional life have been completely devoted to the development of rst-rate training materials for the Magento ecosystem. My developer training company,, now has over 32 hours of premium lessons, more than 9,000 enrolled students from all over the world, and over 600 actively enrolled University subscribers. My mission is to take everything I've learned over the years and make it as simple as possible to learn, until I have uncovered everything there is to know about Magento.