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Expert Deep Dive
Season 1
Episode 6

Aaron Orendorff - Getting things (content, SEO and ecommerce strategy) that matter RIGHT

Aaron Orendorff, former Editor in Chief at Shopify Plus gives us the play-by-play on tactics you can do TODAY to make your store better. He is a master of content, SEO, and all things digital marketing.

Oct 8, 2020

Aaron Orendorff is the former Editor in Chief at Shopify Plus and one of the very best at understanding how to leverage content to grow an ecommerce brand. I learnt a ton during this conversation!

Aaron gives us tactical advice for the holidays, specifically around Amazon Prime Day. If you don't think Prime day affects you, you're wrong. Listen to the episode and you'll learn why. That's just the first 2 minutes though. Aaron does a brain dump on tactical things you can do RIGHT now to improve your online store. From SEO quick wins, to how you should use content, and NOT use content, and so much more. This is an episode you don't want to miss.

"Great content creates fuel for paid advertising that other brands just can't compete with."

- Aaron Orendorff, Partner & VP of Marketing Common Thread Collective

Some topics we discuss are:

  • Amazon has announced October 13th is Prime Day. Aaron covers exactly what you need to do to be ready!
  • Not all emails are equal! Depending when you capture them makes a BIG difference.
  • Not all emails are equal! Depending when you capture them makes a BIG difference.
  • The three key reasons you need to invest in content as an ecommerce brand.
  • NEVER KILL YOUR SUPPORT ARTICLES. There's a good chance they're the highest ranking pages for search. There's a better way to handle outdated articles.
About the guest
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Aaron Orendorff

Partner & VP of Marketing, Common Thread Collective

Aaron Orendorff is a Partner & VP of Marketing of the Common Thread Collective.