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Gorge Performance: See How a Magento 1 Merchant Boosted Security and Convenience with Bold Checkout


Sports Equipment

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The company

For over three and a half decades, Gorge Performance has established itself as a prominent outdoor sports retailer and online store in Portland, Oregon, specializing in water sports equipment and gear. They specialize in water sport activities such as stand-up paddle boarding, surfing, kiteboarding, windsurfing, and other water-based sports. With a range of products that includes surfboards, paddle boards, wetsuits, kayaks, and related accessories, Gorge Performance is a go-to destination for those seeking high-quality equipment and expertise for water sports. Additionally, they may offer rentals, lessons, and expert guidance from knowledgeable staff, making it a comprehensive resource for both beginners and experienced water sports enthusiasts.

The problem

Gorge Performance, a long-standing Magento 1 merchant, encountered a significant challenge in the form of an outdated online checkout system. Their existing checkout software lacked modern security measures, leaving sensitive customer data vulnerable. Moreover, the absence of multiple payment options like PayPal, Braintree, and wallet payments posed a substantial limitation. This limitation hindered their ability to cater to a diverse customer base and provide the convenience that modern ecommerce shoppers expect. As a result, Gorge Performance's online store suffered from underperformance, with customers facing difficulties during the checkout process and leaving the business with limited customization options to enhance their online presence. It became evident that a comprehensive solution was urgently needed to revamp their checkout and elevate the overall customer experience.

The solution

To address these critical challenges, Gorge Performance turned to Bold’s checkout solution. Bold provided a comprehensive solution that addressed the security concerns plaguing their outdated checkout and offered the much-needed flexibility to integrate a range of payment options, including crucially, PayPal. By implementing Bold Checkout, Gorge Performance was able to swiftly revamp their online checkout experience. Within an impressive timeframe of just 48 hours, Bold Commerce seamlessly integrated their checkout solution into Gorge Performance's Magento 1 platform. This integration not only fortified the security of Gorge Performance's online transactions but also empowered them to offer a more versatile and customer-friendly payment experience. With the inclusion of payment options like PayPal, Braintree, and wallet payments, Gorge Performance was now equipped to cater to a broader customer base and provide the convenience and customization that modern ecommerce shoppers demand. The result was a vastly improved online customer experience and an enhanced position for Gorge Performance as a trusted provider of water sports equipment and gear.

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