The Missing Link in Your Magento Strategy: Turning Tech into Revenue

Clunky extensions. Confusing product pages. Checkout errors that tank conversions. If you’re managing an ecommerce brand on Magento, chances are you’ve seen one, or all, of the above eat away at your revenue.

At Meet Magento Florida 2025, Bold’s Head of Product, Yevhenii Pyltiai, brought the fire with one clear message: Your tech stack isn’t just infrastructure, it’s your revenue engine. And when you know how to optimize it, Magento gives you more control than any other platform.

Here’s how:

The Funnel That Actually Impacts Your Bottom Line

Most brands obsess over traffic. But Yevhenii broke it down: the real money happens further down the funnel, in discovery and checkout. That’s where tech teams can make or break the sale.

Let’s simplify:

• Top of Funnel = Can customers find you?
• Product Discovery = Can they tell you’ve got what they need?
• Checkout = Can they actually buy it?

Drop-offs happen at every stage. Fixing them is how you drive serious revenue.

Power Trio: The Three Metrics That Actually Matter

When you touch one of these, you touch them all:

• Conversion Rate
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)

Yevhenii called this the “Power Trio.” If your tech stack isn’t actively improving these three, it’s slowing you down.

And Magento? It gives you the levers to optimize each, if you know where to look.

Where Magento Wins (And Where You Can Screw It Up)

Magento’s biggest strength is also its biggest trap: total flexibility.

You can customize everything. Which also means… you can break everything.

Yevhenii’s rule: Don’t guess. Measure. Fix. Repeat.

Here’s where most merchants go wrong:

• No granular funnel tracking.
• No error logging or alerts.
• No performance testing before rollout.

Want an example?A merchant added address validation to reduce bad shipments. Great idea. But it quietly blocked PO boxes, crushing conversion at the address entry step. With no tracking in place, the problem went unnoticed until revenue dipped hard.

Your Tech Team Isn’t Just There to Build

They’re there to grow revenue.

Yevhenii made it clear: technical teams own two of the three key funnel stages. That’s major leverage.

From optimizing product discovery to catching silent checkout failures, engineering teams can:

• Cut marketing waste by improving landing page relevance
• Boost revenue per visitor by solving on-site pain points
• Reduce CAC by converting more of the traffic you already have
  

How to Make Magento Work For You

Here’s the playbook:

• Track Everything: Funnel step drop-offs, errors, and conversion shifts.
• Prioritize the Problems: Checkout might not be the issue—product search might be.
• Test Like It’s Your Job: Launch fast, measure impact, kill what doesn’t work.
• Think Multiplicative: Don’t just go deep on one area—optimize across the funnel.

As Yevhenii put it, improving two funnel steps by 20% = a 44% lift overall. Small wins add up, fast.

Final Take: Magento’s Not Slowing You Down—Your Setup Might Be

If you’re duct-taping solutions together, it’s time to get strategic. Magento has answers to almost every ecommerce challenge, you just need the right stack, the right data, and the right mindset.

Your dev team isn’t a cost center. They’re the growth engine you’re sleeping on.