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MACH Alliance: The Checkout MACHathon

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Checkout - a Brand’s Make or Break Moment

At Bold, we are changing the way brand’s view the importance of their checkout. Checkout is a brand’s make or break moment and have historically poured resources into personalizing the customer journey, up to but not including checkout.

The average cart abandonment rate is 70%.  Yes, you read that right, 7 out of 10 customers leave once they fill their cart, without having completed their purchase. One major contributing factor? A complicated checkout process!

Creating the Checkout Category within Composable Commerce

In 2024, we partnered with the MACH Alliance to launch the very first Power of MACH: MACH Alliance - The Checkout MACHathon. The goal? To collaborate with MACH Alliance members and agencies aligned with the principles of MACH (M: microservices, A: API-first, C: Cloud-based, H: Headless) architecture. Together, we aimed to simplify checkout solutions, empowering brands to boost conversion rates, increase Average Order Value (AOV) and extend Lifetime Value (LTV) through innovative checkout experiences.

The MACHathon Participants

We worked with great MACH Alliance members, as well as some new agencies - who know the value of moving to composable for brands.  By embracing a modular tech stack, brands gain the power and flexibility to choose from the best-of-breed solutions, eliminating the need for replatforming and can continuously evolve their ecosystem to meet and exceed customer expectations.

Meet the Winners

The Checkout MACHathon: The Checkout Champion

The Checkout Machathon Checkout Champion Voucherify is a cloud-based promotion engine built for digital teams. It allows businesses to create and manage various promotions through an API-first approach.

Forget just coupons! Voucherify offers a range of tools including gift cards, dynamic in-cart discounts, referral programs, loyalty programs, and bundled product promotions.

Here's why Voucherify stands out:

  • Personalization: Target promotions to specific customers or products for maximum impact.
  • Efficiency: Manage complex campaigns from one central platform, saving you time.
  • Engagement: Targeted promotions can lead to happier, more loyal customers.
  • Data-driven Decisions: Track campaign performance with detailed reports to optimize future efforts.

In short, Voucherify equips businesses with the tools they need to run effective promotions in today's digital world.

What did they create?

Gift Cards Made Easy

Customers don’t always know what to buy for someone. Gift cards are a popular option. But the experience online can be quite complex and so customers just won’t bother. Voucherify, using Bold Commerce, has solved this complexity for a brand and built - in less than 2 weeks.

Our Checkout Champion, Voucherify, created a widget that brands can quickly and easily add to their tech stack - regardless of platform.  This provides brands the ability to quickly and easily add the ability for a frictionless customer experience that enables the purchase and delivery of a gift card via email.

Why is this important to brands?

  • Improved cash flow
  • Increased conversion
  • Improved AOV

Why is this important to customers?

  • Friction-free gift carding experience

The Checkout MACHathon: The Innovation Champion

Terrific Minds: The Checkout Machathon Innovation Champion

Terrific Minds is a technology studio specializing in crafting customer-centric digital commerce solutions. They focus on creating seamless user experiences through design and development expertise.

They design user-friendly stores using platforms like Magento, Shopify and open-source options to create more flexible ecommerce solutions for brands.

Terrific Minds helps brands with their:

  • User Experience (UX) Design: Their team prioritizes user experience by designing intuitive and engaging interfaces for online stores.
  • Innovation Services: Their team has expertise in cutting-edge technologies like AI, Machine Learning, and XR experiences, allowing them to integrate innovative features into e-commerce solutions.

Terrific Minds focus on creating ecommerce solutions that deliver significant value to clients.

What did they create?

AI Search Expands Product Selection

Expanding purchase options your customers see means a greater chance of conversion.

Only If the options are relevant, otherwise, they’ll lose interest and go elsewhere.

Terrific Minds, using Bold Commerce, has enabled brands to deliver relevant purchase options, without adding complexity.

Our Innovation Champion, Terrific Minds, has created an AI tool, purposefully built and implemented for a brand to deliver relevant and new options for a customer - across any platform. This means customers are presented with options relevant to their search and expands the choices to products they didn’t know existed.

Why is this important to brands?

  • Increased AOV
  • Improved conversion
  • Improved customer experience

Why is this important to customers?

  • Greater and more accurate search results

Take a look behind the scenes!

Here's a sneak-peek of how these solutions were built and how they solve checkout complexities - leading to increased brand conversion, increased AOV and extending LTV.


The Checkout MACHathon: The Checkout Champion

Terrific Minds

The Checkout MACHathon: The Innovation Champion

Ask us how our two winners’ solutions can help your brand clients deploy these new checkout experiences quickly and deliver a new and innovative experience.

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About the author
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Bold Editors


We are a dynamic team of B2B writers and champions of global ecommerce brands.

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