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Increase AOV this Black Friday with Bold Upsell

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Suzy Bodiroga

Shopify Segment Marketing Manager

Published on:

Black Friday season is here, and we've got you covered with all the tools to help make every conversion count!

Let’s talk about an age-old sales tactic that you can easily add to your online Black Friday Cyber Monday (BFCM) sale: the upsell.

Have you ever found yourself adding last minute items to your purchase—a bottle of water, a pair of socks, or maybe a face mask—while waiting in line at a store like HomeGoods or Sephora?

You probably didn’t have to think too hard about saying yes to these irresistible finds. We typically don’t mind paying a little extra for something we want, and businesses are always looking for ways to increase average order value (AOV), so a well-placed upsell is a win for both the business and the customer!

But upselling isn't just for the bigger name brands of the world—you can do it on your online store. It's never too late to start, and there's no better time than Black Friday and Cyber Monday. With all the increased traffic to your store, why wouldn’t you want to maximize every sale? Not offering upsells to your BFCM shoppers is like leaving money on the table.

BFCM 2022 by the numbers:

  • Shopify merchants hit $7.5 billion in sales, a 19% increase from the $6.3 billion done in 2021
  • More than 52 million consumers globally purchased from brands powered by Shopify, a 12% increase from 2021

There’s a reason businesses start planning months in advance to beat out their competition in the global ecommerce stadium every November. According to Forrester research, product recommendations, like upselling, are responsible for an average of 10-30% of ecommerce site revenues. So, if you're not upselling this BFCM, you're missing out. Luckily, it's easier to do than ever with Bold Upsell!

Take it from Gogh Jewelry Design owner and creator Szilvia Gogh:

Why you need to upsell and cross-sell this Black Friday

Brick and mortar stores in just about every industry have been doing it for decades, if not centuries, because it works!

When you buy a leather jacket they offer you a leather treatment kit. When you buy earrings they offer you a matching necklace. When you buy a camera they offer you a bigger SD card.

In fact, upsell offers work so well that some stores completely rely on them to make their bottom line. Simply put, if you're not offering upsells and cross-sells this BFCM, you're missing out on extra sales you could be making on every single order.

The difference between upselling and cross-selling

They're often used synonymously, but there is a difference.

Upsell: Selling something more expensive that replaces the original purchase.

Sometimes we call this a ‘true upsell’ to differentiate it from cross-selling. Think of the classic fast food upsell—"Would you like to supersize your order?"

For example, let’s say you run a Shopify store that sells locally sourced coffee beans. When a customer adds a 1 lb. bag of coffee to their cart, they are automatically offered a 2 lb. bag instead at a more value-friendly price. If they accept it, the upgraded (and more expensive) item replaces the original product they selected.

Cross-sell: Selling something in addition to the original product selected.

Essentially, selling an additional, complementary product. Going back to fast food again, the famous "would you like fries with that?" is a cross-sell.

For example, you don’t only sell coffee beans on your Shopify store, you also carry a variety of java accessories. When a customer selects a 1 lb. bag of coffee beans, they are automatically offered a package of coffee filters they can add to their order.

This video explains it in more detail:

How does Bold Upsell work?

We developed Bold Upsell because we saw the potential upselling and cross-selling it had for ecommerce platforms like Shopify. Since then, thousands of merchants have used it to increase their online sales.

The app gives you the ability to offer upsells and cross-sells (or both!) when customers add products to their cart or when they check out. You can even set the offer to change dynamically based on the contents of customers' shopping carts.

Check out the demo below for a quick preview of what it looks like.

The video demos an upsell offer, pre-purchase cross-sell offer, and post-purchase cross-sell offer

Some stores using Bold Upsell have got conversion rates of 22%! Could you be making more on every sale this Black Friday weekend? You bet, and you can get started today.

Start upselling today

It’s never too early to start planning for Black Friday and Cyber Monday. Now is the time to get your upselling and cross-selling strategy in place so that you can beat last year's sales and call BFCM a success.

All you have to do is download Bold Upsell and start your free trial.

If you are already an Upsell user, upgrade to the Grow 50K or Unlimited Plus plan for Black Friday Cyber Monday and through the holidays to increase views, making sure every single customer gets an upsell offer. Plus, take advantage of money-making features like cart-drawer offers, funnels and in-checkout offers.

Ready for your best BFCM yet?

Get started with Bold Upsell

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About the author
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Suzy Bodiroga

Shopify Segment Marketing Manager

Suzy Bodiroga is a Shopify Segment Marketing Manager at Bold Commerce

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