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Gift Subscriptions with Bold and Govalo

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Jay Myers


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Did you know that 68% of holiday shoppers have stated that they would consider buying a subscription as a gift this year?

It’s common knowledge that subscriptions are growing fast, but what you don't often consider is that gift subscriptions are growing equally as fast! Yet for the most part, buying, giving and receiving gift subscriptions has not been a great experience for anyone.

Previously, gift subscriptions were only available using clunky workarounds that forced recipients to start the subscription the day it was gifted. Typically, they couldn’t manage it, pause it, or skip a month if away, and worst of all, the subscription wouldn’t continue at the end of the gifting period.

All that changes with the Govalo and Bold Subscriptions for Shopify Checkout integration. 🎉

If you've read all you need to and want to get started, install Govalo now. They’re graciously offering 2 months free using the promo code BEBOLD.

If done well, the impact that gift subscriptions can have on your bottom line is not trivial. Some stores are expecting gift subscriptions to account for up to 30% of all subscription sales over the holidays!

Here's a walkthrough of how it works:

When a customer purchases a gift subscription, they can select the length of the subscription (3, 6, 12 months, etc.) and if they'd like to include a special message. From there, Govalo automatically sends a gift email letting the recipient know they've just been gifted a subscription the same day, or on a specified date (birthday or holiday). The recipient then can then activate their gift subscription when they're ready!

The recipient enters their own address and manages the subscription exactly as though it was their own.

Here’s our favorite part - when the gift period runs out, the recipient can keep the subscription recurring but billed to their own credit card. Which is exactly what you want in the end, another subscriber. 🙌

Check out our help center article for more info, or try it out on our live demo.

Get Started Today!
It only takes a few minutes to get gift subscriptions up and running in your store.

If you’re already using Bold Subscriptions for Shopify Checkout, all you need to do is install Govalo. Don’t forget to use the promo code BEBOLD for 2 months free.

If you’re not already using Bold Subscriptions for Shopify Checkout, install it now and enjoy the first 60 days free!

Gifting subscriptions is a delightful experience for both the giver and the receiver, and it’s never been easier to offer. Take your subscriptions business to the next level this holiday season using Govalo with Bold Subscriptions for Shopify Checkout!

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About the author
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Jay Myers


As one of Bold's co-founders, Jay is constantly looking at new ways to innovate in ecommerce.

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