๐ Turn one-time holiday shoppers into year-round customers โ
Sell more to every subscriber
The only Shopify subscriptions app built to upsell at every touchpoint from first click to renewal.
Most subscription apps just process recurring billing.
Bold helps merchants actively grow four revenue metrics that matter, with subscription-specific tools built directly into the customer journey.
Subscription conversion rates
Default to Subscribe, Try Before You Subscribe, and subscription-first product page logic convert more one-time buyers into subscribers at first touch.
Subscriber lifetime value
Convertible Subscriptions, Dynamic Discounts, and retention-focused subscriber journeys keep your best customers on longer and spending more.
Average order value
Product Add-ons, Express Add-ons, Customer Portal Upsells, and Subscription Email Upsells grow the basket size of every recurring order.
Retention and churn recovery
Built-in dunning, grace periods, automatic payment retries, and a flexible self-serve portal keep subscribers from cancelling when life gets in the way.
"We had no idea how much we were spending on transaction fees through our other payment gateway โ it had crept above 4% of revenue. Switching to Bold Subscriptions saved us on fees and made it so much easier for our customers to checkout. Our only regret is not doing it sooner."
Offer subscriptions your way.
Whatever your subscription model, simple subscribe & save, prepaid bundles, or build-a-box, Bold is built to run it.
The classic model. Customers subscribe to a product and save a percentage โ weekly, monthly, or on any custom schedule. Conversion-optimized with Default to Subscribe.
Native checkout.
No hacks. No friction.
Bold Subscriptions works directly inside Shopify Checkout โ not around it. Your customers get a seamless, on-brand experience. You get full compatibility with the Shopify ecosystem.
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Give subscribers control.
Reduce support tickets.
Rigid subscription cycles are the #1 reason subscribers cancel. Bold's fully-featured self-service portal gives customers the flexibility to manage subscriptions on their own terms โ without calling support.
Getting a subscriber is the start. Bold is built to maximize what happens next.
Bold was designed from the ground up to grow recurring revenue after the initial subscribe. Turn subscriptions into your largest revenue channel, not just a retention tactic.
Subscriber upsells & cross-sells
Bold Upsell integration enables native upsells before, during, and after checkout โ the only subscriptions + upsell pairing built by the same team on Shopify.
Add-ons to every recurring order
Express Add-ons, Portal Add-ons, and Email Add-ons let subscribers grow their basket at every touchpoint between billing cycles.
Dynamic discounts that reward loyalty
Auto-apply discounts after a set number of orders. Your most loyal customers get rewarded โ and have a stronger reason to stay subscribed.
Subscription bundles & build-a-box
Let subscribers curate multi-product recurring orders. Higher cart values, more product discovery, and a subscription experience that feels personal.
Most subscribers don't want to cancel. They just need a reason to stay.
Cancellation flows intercept the cancel moment, before the subscription ends and give you the tools to address the specific reason they're leaving. A targeted offer at the right moment keeps the subscribers you worked to acquire.
Flow 1
Cancellation instructions. Instead of a cancel button, subscribers see a message directing them to contact your team directly. Best for high-value subscribers where a personal conversation is worth the effort.
Flow 2
Customer retention flow. Subscribers must choose a cancellation reason before they can cancel. You configure a targeted retention response to each reason โ a discount, a product swap, an order delay, or a pause option โ so the right offer fires automatically.
Before you go, help us understand why.
We'd hate to lose you over price.
Here's 10% off your next 3 orders,
no commitment required.
Retention response examples
| Cancellation reason | Targeted response | Outcome |
|---|---|---|
| Price is too high | Offer a targeted discount | Subscriber stays at reduced rate |
| Too much product | Offer an order delay or frequency change | Subscriber adjusts cadence instead of cancelling |
| Not using it enough | Offer a pause option | Subscription paused, not lost |
| Product not right | Offer a product swap | Subscriber stays on a different SKU |
Also valuable: the data
Every cancellation reason collected is a data point that makes your retention strategy smarter over time. You learn why subscribers leave, which offers work, and where in the lifecycle churn is highest. That intelligence compounds.
Stop losing subscribers to involuntary churn.
Failed payments kill subscriptions silently. Bold catches them before subscribers ever notice.
Most of your repeat revenue comes from customers who buy when they're ready, not when a billing cycle says so. rePete is built for them.
Subscriptions aren't one-size-fits-all.
Bold isn't either.
Most apps are built for one use case. Bold is built for the specific repurchase patterns, subscription types, and retention challenges that vary by category.
Switching platforms shouldn't
cost you a single subscriber.
Bold offers white-glove migration from any subscription platform โ free, with zero downtime, handled by our in-house team. We don't outsource migrations, and we don't charge for them.
White-glove migration, free
Our in-house experts know Bold better than anyone. No agency handoffs, no migration fees, no shortcuts.
- Subscription contracts migrated
- Customer payment data transferred
- Full subscriber history preserved
Zero downtime. Zero disruption.
Your existing subscribers never know a migration happened. Billing continues uninterrupted from day one.
- Product mappings carried over
- Billing schedules preserved
- No subscriber communication needed
Support before, during, and after
Dedicated support doesn't stop once migration is complete. We're here whenever you need us.
- Pre-migration planning call
- Live support during cutover
- Post-migration check-ins
Plans that scale with your subscribers.
Start free for 30 days. No credit card required. Switch plans anytime as you grow.
- Subscription Maximizers
- Customizable frequencies
- Order Based & Fixed Date
- Dunning
- Prepaid subscriptions
- Unlimited subscribers
- Standard support
- All Launch features, PLUS:
- Reduced 1% transaction fee
- Standard support
- All Grow features, PLUS:
- Reduced 0.9% transaction fee
- Standard support
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
See how Bold stacks up
We've done the homework so you don't have to.
Common questions
Ready to stop leaving
subscriber revenue on the table?
Start free, migrate in a day, and see why Bold is the highest-converting subscriptions solution on Shopify.