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Meet Bold Commerce, The Repeat Commerce Company
Bold was founded in Winnipeg, Canada in 2012 as the first app developer on the Shopify platform. We started with a single app and a simple belief: that merchants deserved better tools than what the platform gave them out of the box.
Over the next decade, we built one of the most widely used app portfolios in the Shopify ecosystem. We've grown to serve hundreds of thousands of merchants across virtually every category. Along the way, we processed billions of dollars in recurring revenue, powered millions of subscription orders, and became the go-to partner for Shopify merchants who needed more than the default.
In that time, we watched the ecommerce landscape shift. Customer acquisition got more expensive. Algorithms changed. Ad costs climbed. The merchants who were winning weren't the ones spending more on traffic, they were the ones who had figured out how to make their existing customers worth more.
So we made a decision. We focused everything on repeat commerce.
Today, Bold is The Repeat Commerce Company, a suite of six apps built to bring more customers back, increase how often they order, and grow how much they spend every time. Every app we build, every integration we support, and every line of intelligence we surface is in service of that mission.
We see what single-store tools never can.
Bold has powered repeat commerce for over a decade, across hundreds of thousands of merchants and millions of orders. That scale creates pattern intelligence your competitors simply don't have access to.
Reorder timing, pricing sensitivity, subscription churn signals — these are benchmarks that come from real category behavior across hundreds of thousands of real stores, not generic best practices written in a blog post. That intelligence is baked into every Bold app from day one.
When you install a Bold app, you're not starting from scratch. You're starting with a decade of data about what actually works for merchants in your category.
Repeat commerce isn't a tactic. It's a strategy.
Most merchants treat retention as an afterthought, something you bolt on after you've solved acquisition. We think that's backwards. The merchants who build repeat commerce into their foundation from the start are the ones who compound. Their customer acquisition costs go down over time. Their lifetime values go up. Their businesses get more valuable every year, not just bigger.
Bold is built on that belief. Every app we make is designed to compound — to get more valuable the longer you use it and the more of the suite you run together.
Open-first by design.
We also believe merchants shouldn't have to choose between Bold and the tools they already trust. Every Bold app is built open-first. Connecting cleanly with Klaviyo, Gorgias, Zapier, Shopify Flow, and dozens of other platforms your team already knows. No lock-in. No ripping and replacing. Just Bold fitting into your stack and making the whole thing work better.
SIX apps. One mission.
Get more customers back, more often, spending more.
Bold Subscriptions
The highest-converting subscriptions app on Shopify, built to upsell at every subscriber touchpoint.
Bold Upsell
AI-powered upsells and cross-sells across every touchpoint from cart to post-purchase.
Bold Custom Pricing
Wholesale, VIP, and customer-specific pricing that applies automatically at login.
Bold Memberships
Gated access, exclusive pricing, and member benefits that create loyalty worth keeping.
Bold Discounts
Flash sales, storewide promotions, and scheduled campaigns that start and end automatically.
rePete
The AI reorder agent that brings customers back at exactly the right moment.
Built in Winnipeg.
Remote across North America.
Bold is headquartered in Winnipeg, Canada, with a remote team spread across North America. We're an agile team of builders, marketers, and operators who care deeply about the merchants we serve and the products we ship.
We work hard to build an environment that encourages curiosity, ownership, and straight talk. We push the boundaries of what repeat commerce tools can do — and we hold ourselves to the same standard we hold our products: get better every time.
If that sounds like somewhere you'd do your best work, we'd like to meet you.
Headquarters
Winnipeg,
Canada
Legacy
Founded
2012
Pioneer
First Shopify front-end app developer
Global Reach