Unlimited customizations
Provide customers with the options they need to perfect their purchase, and view what they selected from your order management system.
No additional variants
Add any option imaginable to product pages without worrying about hitting a limit, including swatches, buttons, text areas, date pickers, and more, You can have one item with 1,000 variations using only one Shopify variant.
Multi-product applications
Create product option sets and apply them across multiple products for an easy and efficient setup.
Attractive swatches
Bring your products to life with attractive swatches to sell colors, materials, accessories, upgrades, add-ons and more.
Product images
Upload multiple images of one product so shoppers can see what it looks like in different colors or variations.
File uploads
Customers can easily upload custom designs, mockups, photos, and logos, including robust file sizes, which you can access right from your order management system.
Mandatory fields
Make it mandatory for customers to select certain options when customizing products.
Assign additional charges
Increase revenue by assigning prices and additional charges to certain selections.
Cross-sell existing products
Make one of your options an additional product purchase, including linking options to other products on your store. For example, allow customers to add an extra memory card or bag for a camera right from your options.
Conditional logic
Use conditional logic to streamline the customer experience by only showing them the options they need.
In-cart editing
Let customers edit their options right in the cart for a smooth and easy checkout, without needing to start over from scratch.
Gift wrapping
Offer gift wrapping on all of your products by creating it as an option and bulk-applying it to all your items, whether for free or at a charge.
Guide your customers
Insert tooltips or use custom language and directions to help customers complete their purchase or custom order.
Tailor your options
Style our app to match your site’s branding, or work with a developer on creating a useful application, such as a custom product builder or live previews.
