๐ Turn one-time holiday shoppers into year-round customers โ
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Run a sale.
Convert more subscribers.
A sale is one of the highest-converting moments to acquire a new subscriber. Bold Discounts and Bold Subscriptions work alongside each other so customers can subscribe to products at the sale price โ and you stay in full control of what happens after the sale ends.
Both apps work alongside each other. No official integration required.
Discounts and subscriptions
are a natural pair.
Used intentionally, running a sale on subscription products is one of the most effective subscriber acquisition tactics available โ because price is the most common barrier to that first commitment.
A sale is your best subscriber acquisition moment
A discounted first order removes the biggest barrier to subscribing โ the price commitment. Customers who might not subscribe at full price will often commit when a sale removes the risk of that first order. The ongoing subscription is the real win.
Contracts intentionally lock in the price
When a customer subscribes during a sale, their contract reflects that price for future orders. This can be a deliberate retention strategy. Subscribers who locked in a good deal have a strong reason to stay. Used intentionally, it's a powerful loyalty mechanic.
You stay in control with Bulk Update
If the intention was a short-term promotional price rather than a permanent subscriber perk, the Bulk Update tool in Bold Subscriptions lets you update subscriber prices across affected contracts at once โ without reaching out to each subscriber individually.
Sale price flows into the contract. So you know what to expect.
There's no setup required for these two apps to work together โ they complement each other natively. The important thing is understanding exactly how the price flows from a sale into a subscription contract, and what to do after the sale ends.
You activate a sale in Bold Discounts
Set up a percentage or fixed discount on your subscription products โ a seasonal sale, a flash event, or a subscriber acquisition campaign. The discounted prices update in Shopify and display on the storefront immediately.
Sale active on storefrontCustomer subscribes at the sale price
A customer adds the sale-priced product and selects a subscription option. Bold Subscriptions creates a subscription contract at the price displayed at the time of checkout โ which is the sale price.
Contract created at sale priceSale ends โ existing contracts retain the sale price
When you deactivate the sale in Bold Discounts, the product price reverts to full price on the storefront. However, existing subscription contracts continue to bill at the locked-in sale price until they are manually updated.
Existing contracts unaffected by sale endUse Bulk Update to revert prices across affected subscribers
If the sale price was not intended as a permanent subscriber benefit, use the Bulk Update tool in Bold Subscriptions to update pricing across all affected contracts at once. You can filter by product and set the new price in one action.
Prices updated at scaleNew subscribers created during this window have contracts at the sale price.
Without Bulk Update, sale-acquired subscribers continue billing at $63.99 indefinitely.
Bulk Update reverts all affected contracts to the intended post-sale price in one action.
Planned discounts. Better subscriber outcomes.
The key to using Bold Discounts and Bold Subscriptions together effectively is intent. Know what you want the locked-in price to do, and plan for it.
Subscriber acquisition campaign
Use a time-limited sale to lower the price barrier to subscribing. The locked-in sale price becomes a subscriber perk, giving acquired customers a strong reason to stay. Plan for it and don't use Bulk Update.
Seasonal or holiday sale
Run a seasonal sale knowing that subscribers acquired during the event will lock in the promotional price. Use the Bulk Update tool after the sale if you want to return those contracts to full price post-event.
Retention discount for at-risk subscribers
Use Bold Discounts to drop the price on a product a struggling subscriber is on, then let the subscription contract lock in the lower rate as a retention incentive โ a targeted discount that keeps them subscribed.
Sitewide sale on subscription products
A broad sitewide sale affects all subscription product pages, and any subscriber who signs up during the window. If this isn't intended as a permanent subscriber benefit, have a Bulk Update plan ready before activating.
New product launch discount
Launch a new product at an introductory price using Bold Discounts. Subscribers who commit during the launch window lock in the introductory rate โ a natural early-adopter incentive that drives subscription volume at launch.
Clearance or end-of-line discounting
Discounting a product you plan to discontinue while it's available for subscription may create contracts at a price lower than your ongoing unit economics support. Consider disabling subscription on clearance products before discounting.
The Bulk Update tool is your safety net.
If you ran a sale and didn't intend for the promotional price to be locked into subscriber contracts permanently, the Bulk Update tool in Bold Subscriptions lets you correct that across all affected contracts in one action โ no subscriber-by-subscriber manual updates required.
Open the Bulk Update tool in Bold Subscriptions
Navigate to your Bold Subscriptions admin and open the Bulk Update section. Filter by the product affected by the sale.
Filter to subscribers on the sale-discounted price
Identify the contracts still billing at the sale price. You can filter by product and current billing amount to isolate affected subscribers.
Set the new price and apply the update
Enter the correct post-sale price and apply the bulk update. All selected contracts update in one action โ no individual subscriber edits needed.
Consider notifying affected subscribers
If the price increase is material, best practice is to notify subscribers before the update takes effect โ both for transparency and to reduce potential churn from the unexpected change.
Plan before you activate.
There's no integration to configure โ both apps work natively. The setup is knowing your intent before the sale goes live, so the right outcome happens automatically.
Decide whether the locked-in price is intentional
If you want subscribers who sign up during the sale to keep the sale price permanently, that's a valid retention strategy โ no Bulk Update needed. If the sale is promotional only, plan your Bulk Update timing before going live.
Create and activate your sale in Bold Discounts
Set up your discount group covering the relevant subscription products. Set the percentage or fixed discount, the start date, and the end date. Activate when ready โ prices update on the storefront immediately.
Monitor subscription sign-ups during the sale
New subscription contracts created during the sale window will be at the sale price. Track which products are affected so you know the scope of any Bulk Update needed after the sale ends.
Deactivate the sale when the event ends
End the discount in Bold Discounts. Storefront prices revert to full price for new visitors. Existing subscriber contracts remain at the locked-in sale price until Bulk Update is run.
Run Bulk Update to revert subscriber prices
If the sale price was not intended to persist, use the Bulk Update tool to update all affected contracts to the correct post-sale price. Consider notifying subscribers before the change takes effect.
Common questions
รTurn your next sale into
your best subscriber day.
A well-planned sale is the lowest-friction subscriber acquisition event you can run. Bold Discounts sets the price. Bold Subscriptions locks it in. You stay in control of what happens next.
Works natively ยท no additional integration required ยท Bulk Update tool included in Bold Subscriptions