🎁 Turn one-time holiday shoppers into year-round customers →
Webinar
The Repeat Customer
Playbook
Get non-subscribers coming back sooner
The founders behind Bold Commerce, Obvi, and SubSummit break down where repeat revenue actually comes from on Shopify, and how to capture the reorders your subscription program was never built to reach.
Most DTC and Shopify operators assume subscriptions do the heavy lifting on repeat revenue. The data says otherwise. Even the best subscription programs leave most repeat revenue on the table: the one-time buyers who come back on their own, the lapsed customers who return months later, and the casual repeat purchasers who'll never sign up for a subscription. Until recently, there was no tool built for those buyers. There is now.
Jay Myers (Co-Founder, Bold Commerce), Ronak Shah (CEO & Co-Founder, Obvi), and Paul Chambers (CEO & Co-Founder, SubSummit) unpack the shift from scheduled subscriptions to predicted commerce — and how brands like BUILT Bar and Obvi are using rePete, the world's first AI reorder agent, to grow repeat revenue alongside their subscription program, without cannibalizing a single subscriber.
What you'll learn:
- Why some customers will never subscribe, and the reason even great Shopify subscription programs can't convert them
- The shift from scheduled subscriptions to predicted commerce, and why it may be the biggest change in DTC retention since subscriptions themselves
- How a $100M+ brand (Obvi) uses AI reorder predictions alongside its subscription program
- The BUILT Bar result that stunned everyone: reorder revenue grew 4x faster than subscription revenue in 60 days — without touching the subscriber base
- A practical, zero-risk framework for adding commission-based repeat revenue to your Shopify store
Speakers
Jay Myers
Co-Founder, Bold Commerce
Ronak Shah
CEO & Co-Founder, Obvi
Paul Chambers
CEO & Co-Founder, SubSummit