The all-new Bold Upsell: a complete guide to our biggest upgrade yet
Suzy Bodiroga
June 29, 2026
Bold Upsell has been helping Shopify merchants increase average order value since 2012. Today, we're raising the bar. The all-new Bold Upsell is the most significant upgrade we've ever shipped — a completely redesigned admin, new offer types built around real merchant use cases, native Shopify discounting, and a smarter recommendation engine. Here's everything that's new, and how to put it to work.
From install to first offer in minutes
The all-new Bold Upsell comes with a completely redesigned admin built to get you live fast. The setup experience is goal-driven, starting from what you want to accomplish and walking you through from there. Everything is visual, including a live preview of your offer so you can see exactly what shoppers will see before anything goes live.
When creating your first offer, you choose your approach:
- Smart Offers let Bold's AI automatically surface the most relevant product recommendations to each shopper. Just turn it on and let it run. (More on Smart Offers 2.0 below.)
- Manual Offers give you full control to build a specific promotion. Choose from offer types including Cross-sell and Buy X Get Y, Post-Purchase (thank you page), Free Gift, Funnel, and more.
For step-by-step setup instructions visit our Help Centre.
Discounted offers, built on Shopify Functions
Bold Upsell now supports native discounting through Shopify Functions, so you can apply a discount to any upsell or cross-sell across your product page, cart, and checkout, with no secondary app required. A merchant selling outdoor gear might discount a tent footprint when a shopper adds a tent. A coffee brand might take a few dollars off a bag of beans when a shopper upgrades to a larger size.
A discount doesn't just lower the price, it removes the hesitation. Shoppers who see a "you might also like" recommendation are more likely to add to cart when there are savings attached to it.
Frequently Bought Together
Frequently Bought Together shows complementary product recommendations right on the product page, before your shopper even gets to the cart. It's one of the best moments to catch them. They're showing interest in the main item, so a well-placed recommendation feels helpful rather than pushy. A shopper looking at a chef's knife might see a sharpener or a paring knife. Someone browsing a coffee bag might get nudged toward a grinder or filters.
And because it's powered by Smart Offers 2.0, the recommendations your shopper sees are based on what they're actually browsing, surfacing products that pair naturally with what's in front of them.
Smart Offers 2.0
Smart Offers is Bold Upsell's AI-powered recommendation engine, now in its most advanced version yet. Unlike Shopify's stock recommendations, Smart Offers 2.0 runs on Bold's own algorithm, trained on millions of orders across hundreds of thousands of merchants. It's pattern intelligence that single-store tools simply don't have.
The difference shows up in your conversion rate. A recommendation that fits what your shopper is looking at is a lot easier to say yes to than one that doesn't.
If you want to get started quickly, Smart Offers is the easiest path. Turn it on, and it runs automatically from there.
Buy X, Get Y
Buy X, Get Y lets you build offers where a shopper adds a specific product to their cart and gets a deal on a second one. It works especially well for products that naturally go together. A skincare brand might discount a moisturiser when a shopper adds a cleanser. A coffee brand might discount a grinder when someone adds beans. A small incentive on item Y is often all it takes to turn a browse into a two-product order.
Free gifts
Free gifts automatically add a promotional item to your shopper's cart the moment they qualify. It's a classic gift-with-purchase mechanic. Set a spend threshold, and shoppers who are close will often add another product just to unlock it. That's a direct lift to your AOV, an easy way to move excess inventory, and if you're gifting samples, a chance to get new products into your shoppers' hands — the ones they'll come back to buy full-size later. For example, a cosmetics brand might throw in a limited edition cosmetics pouch with sample-size products when a shopper hits a spend threshold.
Post Purchase Funnels
The thank you page is some of the most underused real estate in your store. Your shopper just converted, their card is out, and they're still in a buying mindset. It's one of the best moments to put another offer in front of them.
Post Purchase Funnels let you map out a sequence of offers that display on the thank you page using a visual Funnel Flow Builder. You set it up once, and it runs automatically after every qualifying order.
New offer styles: Carousel and List
Beyond what you offer, how you display it matters. Carousel and List are two new layout options that give you control over how your recommendations appear to shoppers.
Carousel works well if you have a wide range of complementary products to show. Shoppers can browse options without the page feeling cluttered. List works better when you want fewer, more deliberate recommendations with a bit more breathing room. Both are designed to look like a natural part of your store, not something bolted on.
A performance dashboard that makes your next offer smarter
Once your offers are live, the performance dashboard shows you exactly how each one is converting, broken down by offer type, location, and smart vs. manual. You can see what's working, what isn't, and make changes without digging through raw data.
The idea is simple: your first offer teaches you enough to make your second one better.
More reasons to love the all-new Bold Upsell
The new features get the spotlight, but there's plenty more that makes Bold Upsell worth installing. Six offer locations including product page, cart, cart drawer, checkout, after checkout, and post-purchase email mean you can meet your shoppers at every stage of their journey. It connects with Bold Subscriptions too, so the offers you make today can turn into recurring revenue tomorrow.
Bold Upsell is Built for Shopify certified, which is Shopify's certification for apps that are fast, reliable, and genuinely useful. It's a title that can't be bought, only earned.
Pricing that works when you do
Bold Upsell is commission-only, which means you only pay when Upsell earns it. The Standard plan is free to install, with a 3.5% fee on revenue Upsell directly generates. If you want a lower commission rate and access to free gift offers and in-checkout offers for Shopify Plus, the Advanced plan is $10/month with a 2.5% fee.
No flat fees on views, no charges on orders that would have happened anyway.
An upsell isn't just a bigger order, it's more value from a customer you already have. That's repeat commerce.