๐ Turn one-time holiday shoppers into year-round customers โ
Maximize every subscriber.
Together, Bold Subscriptions and Bold Upsell unlock new ways to sell more to your most loyal customers at every touchpoint from first click to renewal.
Oat Milk Creamer (6-pack)$12.00
Cold Brew Concentrate$24.00
Vanilla Syrup โ 8oz$9.50Four ways subscriptions + upsell are better together.
Bold Subscriptions handles recurring revenue. Bold Upsell layers in the right offer at the right moment โ from first-time purchase all the way through the customer portal.
Sell more subscriptions
Convert one-time shoppers into subscribers with Subscription Upsells in cart, and default new shoppers to Subscribe & Save. Lower friction on the most valuable commitment in your funnel.
Delight subscribers
Personalized upsells and cross-sells tailored to each subscriber โ in the Customer Portal, on product pages, and in the upcoming order email. Relevant offers feel like service.
Maximize revenue & LTV
Grow the size of every recurring order with Product Add-ons, Express Add-ons, and Email Upsells. More items per shipment, longer subscriber lifespan, more lifetime value.
Reward your best buyers
Dynamic Discounts and Try Before You Subscribe meet subscribers where they are. Reward loyalty without eroding margin โ and keep them subscribed longer.
Purpose-built features for every subscriber moment.
Bold Subscriptions and Bold Upsell work together to unlock more revenue across multiple touchpoints.
Subscription Upsells
When a shopper adds a one-time product to cart, trigger a subscribe-and-save offer. Convert at the moment of highest intent.
Customer Portal Upsells
Surface relevant one-time or recurring add-ons inside the Customer Portal โ exactly where subscribers go to manage orders.
Subscription Email Upsells
Add upsells and cross-sells to the Subscription Upcoming Order email โ one of the highest-open-rate emails you send.
Express Add-ons
Let subscribers tack on items from the product page in a single click. Bigger basket, longer lifespan, more LTV โ all on autopilot.
A bigger basket at every step of the journey.
Shopper lands in cart with a one-time product
Subscription Upsells present a 'subscribe & save' offer in cart, turning a one-time purchase into recurring revenue before checkout.
Subscriber browses the Customer Portal
Customer Portal Upsells highlight one-time add-ons or new subscribe options exactly where subscribers go to manage their orders.
Upcoming order email arrives
Subscription Email Upsells surface relevant top-ups inside the high-open-rate Upcoming Order email โ one click to add to the next shipment.
Subscriber adds, ships, repeats
Express Add-ons let subscribers tack on items from the product page in a single click. Bigger basket, longer lifespan, more LTV โ all on autopilot.
What changes when you connect both apps.
Flat AOV. Every cycle.
- Same product, same price, every cycle
- 1 product per recurring order
- No add-ons in portal or email
- Flat AOV across every cycle
- Subscribers want more โ but have no easy way to add it
Right offer. Every cycle.
- In-cart Subscription Upsells convert one-time โ recurring
- Portal & Email upsells lift AOV every cycle
- Express & Product Add-ons turn 1 SKU into 2โ3
- Personalised offers at every subscriber moment
- 2.4ร average items per recurring order
"Bold Subscriptions is absolutely crucial to our business โ it efficiently manages our coffee subscriptions and provides a seamless experience for both us and our customers."
Three steps to start
maximizing every subscriber.
Install both apps from the Shopify App Store, turn on subscriber upsell features, and start growing AOV on every recurring order โ no engineering, no replatforming.
Install Bold Subscriptions & Bold Upsell
Both apps install from the Shopify App Store in minutes. Bold offers free, white-glove migration from Recharge, Paywhirl, Appstle or any other subscription app.
Activate subscriber upsell features
From your Bold Upsell admin, switch on Subscription Upsells, Customer Portal Upsells, and Subscription Email Upsells in a few clicks.
Configure your subscriber journey
Layer on subscription features like Default to Subscribe, Dynamic Discounts, Try Before You Subscribe, and Express Add-ons โ wherever they fit your customer flow.
Bold Subscriptions ร