๐ Turn one-time holiday shoppers into year-round customers โ
Subscription status has its privileges.
Subscribers unlock exclusive pricing storewide. Automatically. No codes, no tagging, and benefits end the moment they cancel.
Requires Bold Subscriptions + Custom Pricing v2 with Shopify Functions enabled.
Subscriptions aren't just recurring billing. They're your loyalty engine.
Bold Subscriptions + Custom Pricing turns every new subscriber into a VIP automatically, layering exclusive pricing on top of Subscribe & Save to reward loyalty and drive lifetime value.
Automatic VIP loyalty programs
Subscribers instantly receive exclusive VIP pricing the moment their first subscription order is placed. No manual tagging, no third-party tools. Customer Tagging in Bold Subscriptions handles everything.
Higher LTV and lower churn
Stack Subscribe & Save discounts with Custom Pricing VIP rules to make cancelling feel costly. Subscribers who see exclusive pricing across your catalog have a strong reason to stay.
Simple, native Bold experience
Customer tags are managed in Bold Subscriptions and instantly unlock Custom Pricing rules โ no third-party integration, no API stitching, no sync delays.
One-time + recurring
VIP pricing applies on every order from subscription renewals and one-time purchases. Subscribers see VIP pricing across the whole store, every time they shop.
Subscribe. Get tagged. Unlock VIP pricing.
Two Bold apps. One automated workflow. The moment a customer subscribes, the entire VIP experience activates across one-time and recurring orders.
Customer places their first subscription order
They subscribe to any product โ weekly, monthly, quarterly, or a custom schedule. Subscribe & Save discount applies at checkout.
Customer tag applied instantly
The configured tag โ e.g. subscriber-gold โ is applied to the customer's Shopify profile the moment their subscription group processes the order.
Custom Pricing detects the tag and unlocks VIP rules
Custom Pricing reads the customer tag via Shopify Functions and immediately applies the matching pricing group โ percentage discounts, fixed prices, or quantity breaks.
VIP pricing applies on every order
The subscriber sees their VIP pricing across the store on both one-time purchases and recurring orders. The tag stays as long as they're an active subscriber.
Tags removed if the subscription lapses
After the configured grace period, tags are automatically removed โ cleanly withdrawing VIP access. Dunning and grace periods protect against involuntary churn.
Any type of subscription. Any pricing rule.
Design your tiers in Bold Subscriptions using Subscription Groups, configure the matching tags, then map those tags to Custom Pricing rules. The logic handles itself from there.
Three use cases. One solution.
From DTC subscription brands to wholesale operations, Bold VIP Pricing adapts to any loyalty structure you want to build.
Store Owner
Previously had no native way to give subscribers exclusive pricing โ it required manual tagging, third-party tools, or brittle workarounds.
Ops / Customer Success
Spent hours manually updating customer tags when tiers changed, and chasing down subscribers who weren't seeing the right prices.
Wholesale / B2B Merchant
Had Custom Pricing tiers working for wholesale on one-time purchases but couldn't extend that pricing to subscription orders without complex custom work.
Configure once. Runs automatically.
No developer required. The setup lives entirely within the Bold app admin, and once it's configured, the entire VIP pricing workflow runs without any ongoing work.
Configure Customer Tagging in your Subscription Group
In Bold Subscriptions, open the Subscription Group and enable Customer Tagging. Set the tags you want applied when customers subscribe โ e.g. subscriber-gold.
Create matching Customer Tags in Custom Pricing
In Custom Pricing, create Customer Tags using the same names. These tags are the bridge connecting a subscriber's profile to their VIP pricing rules.
Build your Product Pricing Groups
Create Pricing Groups for each VIP tier โ percentage discounts, fixed prices, or quantity breaks for any product or collection. Assign each group to the matching customer tag.
Test with a logged-in subscriber account
Place a test subscription order as a tagged customer. Confirm Custom Pricing discounts apply correctly at checkout โ both on the subscription product and any one-time items.
Every new subscriber gets VIP pricing automatically
From this point, every new subscriber gets their tag instantly โ no action needed. Tags are also removed automatically after the grace period if a subscription lapses.