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Member discounts that protect your margins.
Bold Memberships and Custom Pricing let you set different prices for different members on different products. Product by product. Variant by variant. One CSV upload.
Requires Bold Memberships + Bold Custom Pricing. Both apps must be installed.
A blanket discount is one-size fits all. Your margins aren't.
Every product has different margins, different vendor agreements, and different strategic value. A single site-wide member discount ignores all of that — and the consequences show up in your P&L.
Tight-margin products get wiped out
A 20% member discount on a product you're already selling at 22% margin leaves you with nothing. Without SKU-level control, you either cut the discount program or take the hit.
MAP (Minimum Advertised Price) agreements get breached
Vendors set Minimum Advertised Price for a reason. A sitewide member discount that doesn't respect MAP puts your reseller agreements at risk — and your vendor relationships with them.
No way to manage sell-through strategically
Clearance and older inventory should move faster. New drops and hero products shouldn't be discounted at all. A blanket rule can't make that distinction.
Why this integration matters
A subscriber may not be a member. A member may not be a subscriber.
Without this integration: members get a blanket percentage off everything, or nothing at all. Margin, MAP agreements, and sell-through strategy are all ignored.
With this integration: every product gets exactly the price rule that makes sense for your business, including no discount at all where that's the right call.
Three things this integration changes for your business.
Better margins
Protect the products that matter most. Set generous discounts on high-margin or clearance items, and exclude low-margin or MAP-restricted products entirely. Your membership program no longer has to be a margin liability.
More control
Choose which products are your loss leaders and which you don't want to discount at all. Respect vendor MAP agreements at the SKU level. Apply different rules to different membership tiers. Your pricing strategy, your call.
Easy to manage
Managing hundreds or thousands of SKUs across multiple membership tiers doesn't have to be a manual nightmare. Upload a CSV to set prices at scale, and update them on your regular markdown schedule without touching the admin for each product.
Member joins. Tag applies.
Right price is unlocked.
Bold Memberships handles the membership and tagging. Custom Pricing reads the tag and applies the right price at checkout, automatically, on every product that has a rule configured for that tier.
Customer joins a membership tier
Paid or free membership. One-time or recurring. The customer signs up and their membership becomes active immediately.
Member activeCustomer tag applied to their Shopify profile
Bold Memberships applies the configured tag, e.g. member-gold, to the customer's Shopify profile instantly.
Tag appliedCustom Pricing detects the tag and applies SKU-level rules
Custom Pricing reads the tag and applies the matching pricing rules, product by product, variant by variant, exactly as configured in your pricing group or CSV.
Pricing rules appliedMember sees the right price everywhere, not just at checkout
The member sees their tier pricing on the product page, the collection page, and in cart, all the way through checkout. MAP or no-discount products automatically show public pricing instead, no extra setup required.
Member sees correct priceUpdate pricing at scale with a CSV upload
When margins change, markdowns happen, or a new season starts, upload a fresh CSV to update pricing across thousands of SKUs at once. No admin for each product required.
Bulk update in secondsEvery business has products it
can't afford to discount.
This integration is built for brands where pricing isn't one-size-fits-all. Where margin discipline, vendor agreements, and sell-through strategy all matter.
Supplements & Nutrition
High-velocity products with varying margins. Offer member discounts on high-margin staples, protect margin on limited editions and collab SKUs, and drive clearance sell-through with deeper discounts for VIP tiers.
Beauty & Personal Care
Vendor MAP agreements are common in beauty. Protect your reseller relationships on prestige brands while still offering meaningful discounts on owned-brand and house label products.
Books & Media Retail
Publisher agreements often restrict discounting on new releases. Member pricing can apply to backlist and clearance while new titles remain at full price, automated, with no manual exceptions to manage.
Outdoor & Sporting Goods
Brands with exclusive distributor agreements or strict vendor policies. Apply member discounts to own-brand and accessories, protect MAP on licensed gear, and use VIP tiers to reward your most loyal customers with clearance access.
Specialty Retail & Co-ops
Member pricing at the SKU level mirrors how physical co-ops work: different prices for members on selected products, with some items excluded entirely. Now fully automated for the online store.
Wholesale & B2B
Run a wholesale program alongside your consumer membership. Set wholesale pricing at the variant level for specific accounts, protect retail pricing on consumer-facing SKUs, and manage it all from one integration.
Two jobs. One solution.
This integration puts the right pricing controls in the hands of the people whose job it is to protect them.
VP of Marketing
You want to give members a real reason to shop, but not at the cost of your margins or profitability. A blanket discount is a liability. You need the ability to choose which products drive loyalty and which ones stay protected.
♥Not at the mercy of a promotion that wipes the margin. Incentivize repeat purchases through discounts that make sense for your business goals, product by product.
Merchandising Manager
You manage resale agreements, markdown schedules, and sell-through strategy across hundreds of SKUs. A sitewide discount that ignores all of that creates legal exposure with vendors and leaves clearance inventory sitting too long.
♥Control resale agreements at the variant level. Drive sell-through on older inventory with deeper discounts. Update it all on your regular markdown schedule via CSV.
Configure once. Manage with a CSV.
Both apps work together out of the box. The setup is straightforward, and once it's running, bulk pricing updates take seconds, not hours.
Install Bold Memberships and create your membership tiers
Set up your membership plans, paid or free, one-time or recurring. Configure the customer tags that will be applied when a member joins each tier (e.g. member-gold, member-silver).
Install Custom Pricing and create matching customer tag groups
In Custom Pricing, create Customer Tag groups using the same tag names configured in Bold Memberships. These tags bridge the member's profile to their pricing rules.
Upload your member pricing CSV
Prepare a CSV with your product/variant handles, public prices, and the price for each membership tier. Upload once to set prices across your entire catalog. Use no_discount to exclude MAP or protected products.
Test with a logged-in member account
Log in as a tagged member and confirm that the correct prices appear on configured products — and that MAP or no-discount products show public pricing as expected.
Update pricing on your markdown schedule via CSV
When margins change, new products launch, or markdown season hits, upload a fresh CSV. Prices update across all SKUs instantly. No per-product admin work required.