Reward your best customers
with the best prices
Justin Ianni
July 2, 2026
Your subscribers are your most valuable customers, and your most dedicated fans. They've built your product into their routine, they're willing to be the first to try new products, and they've committed to buying from you on a recurring basis. By almost every measure, they're your highest-LTV segment.
So why are so many of them paying the same price as a first-time visitor would?
The most effective loyalty programs don't hand out points. They hand out pricing. Exclusive access to prices that nobody else gets is one of the strongest signals you can send a customer that they're valued, and one of the strongest reasons they have to stay subscribed.
Until now, making that happen on Shopify required manual work and workarounds. Merchants who wanted to reward subscribers with VIP pricing had to tag customers manually, manage discount codes, and hope nothing fell through the cracks.
That changes with Bold.
Introducing VIP Pricing for Subscribers
Bold Subscriptions and Bold Custom Pricing work together to automatically reward subscribers with exclusive pricing the moment they subscribe, and remove it the moment they cancel.
Here's how it works:
A customer subscribes to one of your products through Bold Subscriptions
Bold Subscriptions automatically applies a customer tag to their account
Bold Custom Pricing detects the tag and immediately unlocks exclusive pricing storewide
The subscriber pays their exclusive price on every purchase, one-time and recurring, for as long as they're subscribed
The moment they cancel, the tag is removed and the pricing disappears
No codes. No manual tagging. No benefits lingering after cancellation. The pricing follows the subscription status automatically, entirely within the Bold ecosystem.
Why this matters for your business
Turn your subscription into a loyalty engine
Most merchants think of subscriptions as a revenue tool. VIP pricing turns it into a loyalty tool too. When subscribers get exclusive pricing they can't access anywhere else, the subscription isn't just a convenience, it's a privilege with real financial value attached.
That changes how customers think about cancelling. When cancelling means losing access to prices that are not available to everyone else, the bar to leave gets meaningfully higher.
Increase LTV without increasing complexity
Higher LTV doesn't have to mean more tools, more integrations, or more manual work. With Customer Tagging in Bold Subscriptions and Custom Pricing rules set once, everything runs automatically. A new subscriber is tagged instantly. An existing subscriber who cancels loses access immediately. Your team doesn't touch a thing.
Reward loyalty across the entire customer journey
VIP pricing follows the subscriber everywhere. Storewide on one-time purchases, inside the customer portal, and on every add-on they make. Other subscription apps can use customer tags to trigger a discount, but they don't have a connection to pull live custom pricing into their portals and add-ons. Bold does. Which means the exclusive price your subscriber sees on your online store is the same one they see when they manage their order or add a product mid-cycle.
Three ways to configure it
Bold gives you full control over how the VIP pricing experience works for your customers.
Subscribe and Save + VIP Pricing: layer a percentage discount at checkout
Subscribers get a discount on their recurring orders plus exclusive pricing configured exactly how you want it: 5% sitewide, 10% off specific collections, or unique per-SKU prices loaded by CSV.
VIP pricing only: No Subscribe and Save discount
Just exclusive storewide pricing. Works well for merchants who want loyalty pricing to feel like access, not a promotional mechanic. The price changes because of who the customer is, not a code they entered.
Tiered VIP pricing: Set different pricing tiers for different subscription groups
A customer subscribed to your premium product gets deeper pricing than one subscribed to your entry-level product. Multiple tags, multiple tiers, all managed automatically.
One thing to know before you set it up
Customers must be logged in for Custom Pricing discounts to apply. This is by design. The pricing is tied to the customer account, not a code, which is exactly what makes it feel exclusive rather than promotional. The price changes because of who they are, not what they entered at checkout.
Both Bold Subscriptions and Bold Custom Pricing apps are required. Subscription groups must have Customer Tagging configured.
Get set up in minutes
Setup is straightforward:
- Enable Customer Tagging inside your subscription group settings in Bold Subscriptions
- Configure your pricing rules in Bold Custom Pricing
- Bold handles every subscription, tag, and cancellation automatically from there
That's it. No developer work. No additional tools. No spreadsheets.
Ready to give your subscribers the pricing they've earned?
VIP pricing for subscribers is available now for merchants running both Bold Subscriptions and Bold Custom Pricing.
Already running both apps? Head to your subscription group settings and enable Customer Tagging to get started today.
Questions about setup? Our success team is here to help. Get in touch →