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Press release

Bold Commerce Introduces Agency Early Adopter Program, Designed to Get Brands to Market Faster on commercetools


The New Initiative Enables Agencies to Deliver Speed to Market with Powerful,Customized Checkout and Subscription Capabilities for Brands on commercetools

Austin, Texas & Winnipeg, Canada – April 06, 2021

Bold Commerce, the ecommerce technology company that powers checkout, subscriptions, and pricing experiences for leading retailers and DTC brands, has announced the launch of its Early Adopter Program for agencies that build commerce experiences for brands on commercetools. The company kicked off the new program by hosting select agencies for an in-depth look at the Bold Checkout Experience suite for digitally mature enterprise brandsthat seek to deliver customized customer experiences through commercetools. In its first session, Bold Commerce hosted strategic system integrators (SIs) and agencies, including Myplanet, DMI and E2X.

Bold’s Commerce Early Adopter Program is designed to drive understanding of the Bold Checkout Experience suite, an API-driven technology that combines checkout, subscriptions, and price rules so retail brands can customize and unify their checkout experiences across every touchpoint where they engage with consumers. The program will also allow Bold Commerce to gather early feedback so the company can better serve the commercetools agency community.

Through the Early Adopter program, Bold Commerce has set out to address enterprise brands’ need to quickly introduce customized checkout experiences such as new payment methods, BOPIS implementations with inventory look up, seamless loyalty and gift card program integrations, and adding recurring revenue with subscriptions.

Bold Checkout is available as a pre-built optimized checkout with integrations to leading payment gateways, as well as best-in-class tax, fraud, shipping, and marketing solutions. Brands using Bold Checkout benefit from increased speed to market, thanks to flexible, open APIs that they can easily integrate with custom plugins and extended functionality.

Bold Commerce showcased these capabilities during its first Early Adopter Program session for commercetools agencies by giving attendees a close look at its work with luxury retailer Harry Rosen. Theomnichannel retailer not only accelerated time to market during the pandemic by migrating from its legacyecommerce platform to commercetools, it then delivered record sales powered by Bold Checkout, which scaled to meet emerging consumer needs in a digital-first shopping environment.

Brands in search of total customization also have access to Bold Commerce’s headless checkout APIs which will allow them to serve checkout experiences at any customer touchpoint and to continuously experiment with A/B testing and checkout flows to optimize conversion rates. Brands can also pair Bold Checkout with Bold Subscriptions to grow recurring revenue using prepackaged business logic. A streamlined, user-friendly interface makes it easy to manage all subscriber accounts.

Though Bold Commerce is enabling completely customized experiences, the company enables its agencypartners to bypass building custom user interfaces through the introduction of Bold Commerce’s user-friendly admin interface. All of this saves development time that’s better spent building customer-facing experiences and customizations, while getting brands to market faster.

“The success of Harry Rosen powered by Bold Checkout on commercetools, and the availability of Bold solutions within the commercetools Integration Marketplace and Accelerator program, has reinforced the opportunity we have with commercetools to modernize the commerce landscape together,” said Mike Sanchez, Chief Revenue Officer, Bold Commerce. “The adoption of composable commerce and a best-of-breed approach has now reached the commerce layer. We are encouraged by the growing interest in our Early Adopter program and the opportunity for agencies to deliver checkout, subscriptions, and pricingexperiences for enterprise brands - reducing risk and complexity, without sacrificing customization.”

“At commercetools we offer a core commerce platform, along with a commitment to composable commerce that embraces partners like Bold Commerce for platform extensibility,” said Kelly Goetsch, Chief Product Officer at commercetools. “Bold’s ability to go deep on checkout and subscriptions provides agencies with the building blocks they need to assemble differentiated commerce experiences for brands with speed and flexibility.”

Bold Commerce’s Early Adopter program and upcoming partnership initiatives come at a pivotal moment in the retail industry’s evolution. With the accelerated growth of online shopping and customers’ growing interest in shopping on all digital channels, brands are leaving money on the table given the checkout limitations of ecommerce platforms. Bold Commerce is meeting this moment of retail transformation with its namesake checkout solution “Bold Checkout,” an API-driven technology that enables retail brands to customize and unify their checkout experience across every touchpoint where they are engaging with consumers.

The Early Adopter Program additionally previews the upcoming rollout of the company’s “Build with Bold” partner program, and the launch of its “Build with Bold Bootcamp,” slated for June 2021. The latter will be a certification program for system integrators and agencies that build ecommerce solutions with Bold Commerce’s technology.

About Bold Commerce

Bold Commerce is powering anywhere commerce for brands by delivering high-converting, customizable checkout experiences. The company works with leading omnichannel retailers like Vera Bradley, Harry Rosen, and Staples Canada, and emerging DTC brands, such as Pepsi’s Game Fuel, to reimagine commerce. Its proprietary suite of modular checkout, subscriptions and price rules solutions is compatible with multiple ecommerce platforms and headless architectures. Bold Commerce has been named to Deloitte’s Tech Fast 50, E&Y’s Entrepreneur of the Year, and CBInsights’ Retail Tech 100.