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Yasmin Nozari: Discovering the 'a-ha' moment in customer data

May 24th, 2022 36:37 mins.
Previous episode

Yasmin Nozari, Co-Founder and COO of Peel, loves looking for the “a-ha” moment in customer data. Peel offers automated analytics for Shopify stores, helping merchants focus on what they do best and leave the number crunching to the experts.

A former Math teacher, Nozari has always had a passion for numbers and enjoys helping brands figure out how to turn customer data into strategies that drive revenue and growth. If you run an ecommerce company and are looking to get more out of your customer metrics, or you simply want to up your knowledge of ecommerce data analysis, this episode is packed full of valuable insights you’ll enjoy.

Some topics we discuss:

  • What are the industries greatest struggles when it comes to analyzing and understanding data?
  • Are there any metrics worth keeping an eye on that don't necessarily lead to an immediate action?
  • If you had to offer companies only three metrics what would they be?
  • Which metrics do ecommerce brands access the most, the least?
  • What are the most important metrics subscription stores need to be aware of?

Our guest

Yasmin Nozari photo

Yasmin Nozari, Co-Founder & COO, Peel Insights

Yasmin is the cofounder & coo of Peel -- she leads the customer product experience, sales & marketing. She has a ton of fun finding the "a ha" moments in the data, working with merchants to find more insights and building the software to make it all scale. She was previously working in tech in product roles at a bunch of startups. She started her career as a classroom middle school math teacher.

Full transcript

Jay: Hey everyone. We’ve got a great episode today. It’s with one of our partners at Bold, a wonderful company. I have the co-founder of a company called Peel. Yasmin Nozari, she’s like I said the co-founder. She’s also the COO of Peel. She leads customer product experiences, sales and marketing. When you’re a co-founder you wear a lot of hats. One of the things she said before joining was she has a lot of fun finding what she calls the aha moment in data, which I want to dig into a little bit, because I think a lot of merchants probably don’t have that aha moment there’s metrics and analytics, and there’s a large majority of people that are trying to make sense of it.

But we’ll get into that. She has worked with a lot of different software startups in different product roles, and I found it interesting. You had a history of being a math teacher, which makes perfect sense, given the industry. Yasmine, thank you so much for joining us today.

Yasmin: Thank you. Thank you for having me.