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Kurt Elster: How to defeat the back button and turn visitors into customers

November 25th, 2020 52:25 mins.
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Kurt Elster has been growing “unofficially” with Shopify since its infancy. In today’s episode, the host of the popular Unofficial Shopify Podcast talks about how his entrepreneurial spirit took him on an unconventional path to ecommerce success and teaches us how to ace key elements of the ecommerce experience that most stores struggle to get right.

The Unofficial Shopify Podcast has over 1 million downloads and Kurt’s consultancy, Ethercycle, has helped dozens of small and medium sized merchants excel on Shopify.

Some of the topics we discuss are:

  • Kurt’s unconventional path to success in ecommerce
  • The best ways to troubleshoot your online store
  • How to turn visitors into customers
  • The underused potential of copywriting
  • The power of positioning
  • Black Friday messaging during COVID-19

Our guest

Kurt Elster photo

Kurt Elster, Podcast Host, The Unofficial Shopify Podcast, Ethercycle

Full transcript

Jay Myers: Welcome everybody today is going to be a great episode. I have the one and only Kurt Elster here with me, and if you run a store on the Shopify platform, there is a very, very good chance, you know who he is. He runs a great agency, Ethercycle, but what you probably know him for is also the host of The Unofficial Shopify Podcast, which if you’re looking for a great podcast focused on building on Shopify, it’s one of, if not the best.