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Kelly Goetsch: Commercetools coined the term “Headless Commerce” back in 2013. What it meant then, and what it means today.

May 3rd, 2021 38:59 mins.
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Commercetools is taking a fascinating approach to enabling digital commerce. They are referred to as a true cloud, headless commerce platform, providing the building blocks for the new digital commerce age. Those building blocks are 350 consumable APIs that let you build anything commerce experience you want!

Fun fact, they coined the term “headless commerce” in 2013, long before it was as popular as it is today.

Examples of brands that use Commerce tools are Audi, Tiffany & Co, Universal Music, Carhartt, and many more. Plus mutual brands with Bold such as Harry Rosen who leverages their suite of api's with Bold Checkout and other technologies to really create something special. Shameless plug, but definitely check out HarryRosen.com when you have a chance.

It's a fascinating conversation that I think everyone will learn something from. Enjoy!

Some of the topics we discuss are:

  • What exactly is Headless Commerce and why should brands consider it.
  • How did Headless Commerce start, evolve, and where is it today
  • Definition of the MACH alliance (Microservices based, API-first, Cloud-native SaaS and Headless.)
  • What is Composable Commerce?
  • What types of customers use commercetools and why?
  • Who are competitors to commercetools, and what would make commercetools different/better?
  • For you to say commercetools has won, or achieved its goal, what needs to happen
  • What are the biggest trends Kelly is excited about in commerce

Our guest

Kelly Goetsch photo

Kelly Goetsch, Chief Product Officer, Commercetools

Kelly Goetsch is Chief Product Officer at commercetools where he oversees product management, development and delivery. He came to commercetools from Oracle, where he led product management for their microservices initiatives. Kelly previously held senior-level product development and go-to-market responsibilities for key Oracle cloud products representing nine+ figures of revenue for Oracle.

Kelly has expertise in commerce, microservices, and distributed computing, having spoken and published extensively on these topics. He is the author of three books - APIs for Modern Commerce (O'Reilly, 2017), Microservices for Modern Commerce: Dramatically Increase Development Velocity by Applying Microservices to Commerce (O'Reilly, 2016) and E-Commerce in the Cloud: Bringing Elasticity to E-Commerce (O'Reilly, 2014).

Full transcript

Jay Myers: Kelly, thank you so much for being on the show. It’s really a pleasure. I know we had to go back and forth a little bit getting you on here and you’ve got a really interesting background in commerce. Before we start, tell us the story of where you came from and how and why you ended up with commercetools.