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Kathleen Booth: Is your store losing money to poor coupon-code hygiene?

October 25th, 2021 41:59 mins.
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Kathleen Booth brings years of marketing experience to her role as Chief Marketing Officer at clean.io — the digital engagement security platform designed to help businesses control the third-party code that runs on their ecommerce stores. Over 8 million sites, including The Boston Globe, Caraway, and Barstool Sports, rely on clean.io to protect their user experience, revenue and brand.

Booth doesn’t hold back in this passionate discussion, warning the ecommerce world about the pitfalls of malvertising and other forms of ecommerce revenue loss associated with coupon extensions.

The bottom line is this: any ecommerce brand running promotions could be losing as much as 10% of their revenue if they aren’t keeping what Booth calls 'clean coupon hygiene'. For anyone selling online with promotions, this is not an episode to miss.

Some topics we discuss are:

  • The relationship between digital engagement security and coupon extensions.
  • How coupon extensions have evolved to influence ecommerce conversions, cart abandonment, and average order value.
  • The emergence of 'coupon hack' sites and tools and illicit malvertising.
  • How to tell which sales were actually influenced by a coupon extension and which were not.
  • Next steps that ecommerce retailers should take to tighten up their discount strategies and ensure they are profitable.

Our guest

Kathleen Booth photo

Kathleen Booth, Chief Marketing Officer, clean.io

Named by TopRank as one of the 50 Top B2B Marketing Influencers in 2019, Kathleen Booth also hosts the The Inbound Success Podcast as well as the Ad Ops All Stars Podcast. She is also an avid LinkedIn creator (#KathleenHQ) on topics relating to marketing and entrepreneurship.

Booth spent the first 10 years of her career as an international development consultant, advising sovereign governments and international aid organizations on strategic communications for public sector reform projects. She helped launch Quintain Marketing in 2006 and grew it into a nationally-known digital marketing agency and HubSpot Platinum Partner.

Today she is the Chief Marketing Officer at clean.io, a digital engagement security platform that provides over 8 million brands greater control over the third party code that executes on their websites, protecting their revenue, digital experience, and brand.

Full transcript

Jay: Kathleen. Thank you so much for coming on our podcast. Can you give us a quick background who you are and what is clean.io?