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Jason Cottrell: Delivering well-executed commerce in the always evolving digital landscape

August 10th, 2021 49:56 mins.
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Jason Cottrell is the Founder and CEO of Myplanet, a software studio committed to reimagining what is possible in today’s commerce landscape. Headquartered in Toronto, ON, Myplanet specize in headless commerce, best-in-breed data infrastructure, and helping brands—from New Balance to Harry Rosen—tailor digital solutions that futureproof and grow their business.

Join us for a dynamic discussion about the state of commerce, and what the future holds for brands and builders embracing the MACH Alliance (microservices, API-first, cloud-native, headless) ecosystem. Find out what winning brands are doing to succeed in a post-pandemic economy that relies more than ever on an air-tight digital experience.

Some topics we discuss are:

  • What it means for a brand to have a well executed digital experience.
  • How brands like Harry Rosen and New Balance transformed their digital presence with a composable commerce architecture.
  • Why it’s important that Myplanet is an adapter of the MACH Alliance framework.
  • What MACH architecture and the ecommerce landscape will look like in 5 years.
  • How IoT (Internet of Things) technologies are changing the industry.
  • The biggest mistakes today’s brands are making.

Our guest

Jason Cottrell photo

Jason Cottrell, Co-Founder and CEO, Myplanet

Jason Cottrell is the Founder and CEO of Myplanet. Jason guides the strategic decisions that have led Myplanet to become the company some of the biggest brands in the world turn to for guidance, partnership, and success in digital software implementations and smarter interfaces. Jason was a recipient of the Toronto Board of Trade Entrepreneur Under 30 Award and his commitment to responsible business practices has ensured Myplanet is a certified BCorp year after year.

Full transcript

Jay: Jason. Thank you so much for joining us today. It’s been fun trying to get this scheduled. I know we both have busy calendars. First of all, can you give us a little bit of background? Who are you and what got you to where you are here today, your history?