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Cody Wittick: What’s the biggest mistake you can make in influencer marketing?

June 24th, 2021 39:26 mins.
Previous episode

Cody Wittick is on a mission to do influencer marketing the right way, growing trackable revenue for online brands. He got his start with QALO, the brand that invented the silicone wedding ring industry, and has worked with influencers like Lebron James and Dale Earnhardt Jr. Join us for a dynamic discussion about what works—and what doesn’t—with today’s #1 online customer acquisition method.

Join us for an in-depth interview with Cody Wittick, CEO and Co-Founder of Kynship about what works, and what doesn’t, for influencer marketers. Wittick got his start with QALO, the brand that created the silicone wedding ring industry, and has worked with influencers like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers across a variety of industries.

Learn tips and strategies from an industry leader who wants you to judge his brand on sales, not clicks. In this insightful conversation Wittick reveals his influencer marketing mission, the steps brands should take today, and how to truly cut through the noise and drive measurable results.

Some of the topics we discuss are:

  • What are we seeing on a macro level with influencer marketing? What's different today than it was 5 years ago?
  • If a brand wants to start leveraging influencer marketing today, what steps should they take?
  • How do you measure the ROI of influencer marketing?
  • What are the best distribution strategies for the content?
  • What's a good strategy for micro influencers?
  • How to choose the right influence marketing platform.
  • What's going to happen with influencer marketing in the next 3-5 years and how can brands get ahead of the curve now?

Our guest

Cody Wittick photo

Cody Wittick, CEO & Co-Founder, Kynship

Cody Wittick began his influencer marketing journey at QALO, the brand that created the silicone wedding ring industry. From there he grew their influencer roster to over people including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro influencers within the industries of TV personalities, Crossfit, outdoor enthusiasts, and pets.

Full transcript

Jay: Hey everyone. Welcome back to another episode of Own Your Commerce. A couple of quick stats I want to throw out here really quick before we start. Did you know 47% of people aged 13 to 34 say they’ve purchased something online that a celebrity has spoken about or recommended. 86% of women use social media for purchasing advice. 60% of teens follow advice from influencers over celebrities. The person I have on my show is nodding right now. He knows all this. Influencer marketing campaigns earn $6.50 cents for every dollar spent. 17% of companies spend over half their marketing budget on influencers. 92% of marketers use influencer marketing. Influencer marketing is the fastest growing online customer acquisition method, and most major brands plan to increase spend on influencer marketing this year. The person I have with me is Cody Widdick. He’s the CEO and founder of Kynship. I’ll let him introduce himself. Go ahead Cody.