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Chris Mead - Growth tactics Crossnet used to fuel hyper-growth

September 21st, 2020 39:56 mins.
Previous episode

If you've been to the beach lately, you might have seen what looks like two volleyball nets stitched together in a square. It's a game called Crossnet, it's like volleyball and four-square combined and it's taking the world by storm, growing like crazy!

Just a few short years ago though our guest Chris Meade and his co-founders had an idea with $10K they could scrounge together. This isn't just an inspirational story though. This is a story about the tactics used, specifically around social media and advertising to propel growth, and I mean GROWTH!!

Crossnet is shipping 500-1000 units a day and growing. They didn't just get there by having a great idea, they have been strategic every step of the way.

Get the notepad out! In this episode we'll dive into what exactly they did to fuel their insane growth.

Some of the topics we discuss are:

  • Specific tactics to grow traffic by platform (Facebook, Instagram, Snap, LinkedIn etc)
  • How Crossnet collect and leverage email to drive traffic / sales
  • How Crossnet leverages User Generated Content to the extreme to 10X engagement on social media
  • Crossnet has made mistakes along the way too, what can you learn from them
  • How referral marketing has played into their growth strategy

Our guest

Chris Meade photo

Chris Meade, Co-Founder, CROSSNET

Chris Meade is the co-founder of CROSSNET, the world's first four-way volleyball game. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at Walmart, Target, DICKS, Academy Sports, Amazon, and 20+ other retailers.

Full transcript

Jay Myers: Hey, everyone, thank you so much for joining us today. Today we’re doing what we call a merchant deep dive. Our goal of these merchant deep dives is not just to inspire you as a merchant, but to give you actionable takeaways that you can use to help grow your eCommerce business. Today, we have a very special guest, Chris Meade. He’s one of the cofounders at CrossNet and CrossNet is just one of those amazing stories where, when they started in 2017.