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Andrew Maffettone: Expanding the reach of ecommerce brands

June 15th, 2022 51:38 mins.
Previous episode

We are excited to welcome Andrew Maffettone, a marketing expert with over 15 years of experience in ecommerce, to Own Your Commerce. Not only has he owned and managed multiple marketing companies in the ecommerce space but has also worked in-house at multiple online selling companies, driving brands to new heights. With his knowledge of marketing and business strategy, love for staying ahead of the curve, and ability to execute marketing solutions, he created BlueTuskr, a team of specialized experts dedicated to the growth and success of ecommerce sellers.

Some topics we discuss:

  • How to Operate an 8-Figure ecommerce marketing department with one employee.
  • Paid advertising attribution: Why ecommerce digital marketing has gone traditional and how to measure It.
  • Structuring Google Ads shopping and search campaigns to scale your ecommerce business.
  • Ecommerce SEO: The exact process and tech stack Maffettone uses to explode organic traffic and improve ROI.
  • Why an ecommerce omnichannel approach is how all sellers will be marketing in the future.
  • The importance of a CRM and why high-volume sellers are making the switch.
  • The perfect Instagram marketing process For ecommerce sellers.

Our guest

Andrew Maffettone photo

Andrew Maffettone, Founder, BlueTuskr

Andrew Maffettone (Maff) is the Founder of BlueTuskr, a full-service marketing company for e-commerce sellers. With 15 years of experience, he has proved himself to be a leader in the field. Andrew's entrepreneurial knowledge and success allow him to excel in his industry as well as helping others grow theirs. His knowledge in branding, social media, SEO, web design, graphic design, email marketing, and more, providing exceptional results consistently. He also hosts the always entertaining and informative E-Comm Show podcast.

Full transcript

Jay: Andrew. Thank you so much for joining us today. This has been a long time coming and I know you’ve gone through some hoops to schedule this, but I really, really appreciate you being here. Can you give us a bit of background, who you are and what you do and your story before Bluetuskr.

Andrew: Sure. Alright, so we’re going right at it. So my name’s Andrew Maff. I am the founder of Bluetuskr. We’re a full service digital marketing company for e-commerce sellers. I’ve been in the e-commerce industry pretty much for, I think about 15 years now. When I started my father actually owned an e-commerce business and he actually needed help in his warehouse. And I was like, that sounds boring. I’ve always wanted to learn marketing. And he was like, if you help me in the warehouse, I will have our marketing guys have you as an intern.