According to Andrew Forman, Founder and CEO of Givz, personalized purpose is the way of the future. Founded in 2017, Givz is already disrupting the discount-heavy Shopify marketplace by giving brands the opportunity to offer donation incentives with purchases (Eg., spend a hundred dollars, get $20 to give to a charity of your choice). The amazing part is they are finding these sorts of offers actually can convert higher than traditional discounts. Today, forward-thinking companies work with Givz to grow sales and celebrate the personalized causes their consumers care about.
Andrew Forman is the Founder and CEO of Givz, a donation incentives solution for Shopify. Prior to Givz, Andrew spent six years years in investment banking and was the treasurer of a nonprofit organization. He holds an MBA from Harvard Business School and a BA in Mathematics and Economics from Hamilton College. He lives in New York, is a proud father of two, and still tries to make time for recreational sports.