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Auto-tag customers

Automatically assign customers to new pricing tiers when specific milestones are met.

Wholesale pricing

Offer wholesale & tiered pricing to select customers on your retail store.

Offer memberships

Sell memberships to your customers, giving them access to exclusive pricing and products.

Interested in more? View all features

Automate the selling process.

Custom Pricing allows you to create tags for specific groups of customers with different price discounts available to each group. With the basic version of the app, customers will automatically be tagged into pricing groups by:

  • Dollar amount spent

    Automatically assign customers to specific tiers based on how much they spend. E.g. Spend $500 and become a Silver member, meaning you'll receive 10% off the entire store.

  • Number of orders

    Reward repeat customers by automatically assigning customers to specific tiers based on how many times they’ve ordered from your store.

Premium features for enterprise stores.

With the premium version of Custom Pricing, you can also tag them by:

  • Location

    Automatically assign customers to specific tiers based on their location, showing different pricing to customers depending on their country.

  • Product purchased

    Offer memberships (just like Costco) by auto-tagging customers based on what products they buy. E.g. Buy a $49 "membership" product and get tagged VIP to receive exclusive pricing.

Not only will the premium version tag by location and offer memberships, but whenever a customer is upgraded to the next tier, the app will automatically send out fully-customizable marketing emails to congratulate them of their upgrade and encourage them to revisit your store.

Auto-tagging: dollar amount spent

Automatically assign customers to specific tiers based on how much they have spent. E.g. Spend $500 to become a Silver member, receiving 10% off the entire store.

Auto-tagging: number of orders

Reward repeat customers by automatically assigning them to specific tiers based on how many times they’ve ordered from your store.

Auto-tagging: location *

Automatically assign customers to specific tiers based on their location, showing different pricing to customers based on the country displayed on their account.

Wholesale & tiered pricing

Offer wholesale or customer-specific pricing to select customers by manually adding them into groups or selling them memberships, organizing them by a predetermined set of rules.

Built-in email marketing

Create personalized emails that are automatically sent to a customer when they're auto-tagged in a new pricing group, updating them on their new status.

Bulk imports *

Custom Pricing will allow bulk imports that transfer all of your client information into the app. The import tool allows you to import a .csv file with all of your levels of pricing in an single file.

Detailed pricing grid

Create different prices for specific customers, whether it be individual products or even specific variants.

Quantity-based discounts **

With the Quantity Breaks module enabled, you can set volume-based pricing for specific customers and for specific groups of products.

Default discounts

Set default discounts across your entire store for specific customers.
Learn more.

Sell memberships

Sell memberships to your customers which will give them access to exclusive pricing and products on your store.

Selective pricing

Offer different price points for the same product depending on the customer making the purchase.

Product exclusives

Reward your customers by only showing specific products to certain membership levels.

Create high-converting sales

Not only can you offer storewide discounts, but you can also specify a certain collection, product type, brand, or hand-picked product to go on sale.

Pricing for tax exempt customers

Create unique pricing tiers for tax exempt customers using the app’s variant mode (excluding taxes surrounding shipping).

Remove duplicate variants

With draft orders, the app works with ALL channels, product feeds, ERPs, and 3rd party integrations.

Auto-tagging:
products purchased *

Offer memberships (just like Costco) by auto-tagging customers based on which products they buy. E.g. Purchase a $49 "membership" product and become a VIP member to receive exclusive pricing.

Display pricing tiers

Show special pricing to customers who do not have that tag applied, using it as an incentive to reach that next level and become a "VIP member."

Customer registration

There are two ways that customers can sign up for an account on your store: Clicking a button after they’ve completed a purchase, or accepting an invitation you've sent based on a previously-completed purchase. Both can be completed automatically by the customer, or manually within the admin.

Discounting variants

Custom Pricing allows you to offer member or wholesale pricing on not only specific products, but specific variants of those products as well.

Servers you can trust

We know global brands cannot afford downtime, which is why we have built our tools on industry-leading servers that scale on demand as your traffic increases, especially during high-volume events like a Flash Sale or Cyber Monday.

Payment gateways you love

Supports dozens of payment gateways including Stripe, Authorize.Net, Moneris, Braintree, PayPal via Braintree, Elavon, CyberSource, Beanstream, WorldPay, and many more.

PCI & GDPR compliant

Data security is a top priority for Bold and our merchants. We are heavily invested in ensuring we are PCI, DSS and GDPR compliant to protect you and your customers’ personal data at all times.

Industry-leading support

We have the experience and manpower to provide emergency support from a team of over 80 eCommerce specialists.

* Premium features

** Plan module

Inventory apps

Custom Pricing is compatible with inventory apps like Shipstation, Brightpearl, and Intuit QuickBooks Online® when used in Draft Orders mode.

Cloudfare

Cloudflare can be used with Custom Pricing; you just need to add a page rule for it within Cloudflare.

Offer VIP sales

Combine Custom Pricing with Bold Memberships to offer exclusive sales and discounts to VIP members.

Migrations

Migrate from another app without interruption.

Our team of Migration Specialists will work with you to securely transfer your data from any other wholesale app.

We’ll manage your migration from start to finish, with no limit to the number of customers we can migrate and without interruption to your customers.

Contact our team to get started.

Pricing

Basic

$29.99/mth
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  • Auto-tagging: dollar amount spent
  • Auto-tagging: number of orders
  • Wholesale & tiered pricing
  • Built-in marketing
  • Detailed pricing grid
  • Default discounts
  • Sell memberships
  • Selective pricing
  • Product exclusives
  • Create high-converting sales
  • Pricing for exempt customers
  • Remove duplicate variants
  • Display pricing tiers
  • Customer registration
  • Discounting variants

Add Quantity breaks module

$20.00/mth

Set volume-based pricing for specific customers and for specific groups of products.

Free for 14 days.

Get app now

Premium

$49.99/mth

Comes with exclusive features, including:

  • Auto-tagging customers based on how much they spend
  • Auto-tagging customers based on which products they buy
  • Automated email marketing
  • Detailed pricing grids
  • Bulk importing

Add Quantity breaks module

$20.00/mth

Set volume-based pricing for specific customers and for specific groups of products.

Free for 14 days.

Get app now

Frequently asked questions

HOW DOES THE APP WORK?

The app creates tags for specific groups of customers, with different price discounts available to each group (as chosen by you). When a customer logs in, the appropriate price is displayed based on their tag. The premium version extends this functionality to automatically tag a customer when: their total spending reaches different thresholds: they've placed a certain number of orders, purchased a selected product, or they are from a specific country.

HOW DO CUSTOMER TAGS WORK?

Customer tags are associated with individual price tiers. If a tag is applied to a specific account, when the customer logs in, the appropriate discounted price is displayed (based on their tag).

WHAT DISCOUNT METHODS ARE AVAILABLE WITH CUSTOM PRICING?

There are two Shopify-specific discount methods available through the app:

Draft Orders (most popular option): With this method, a draft order is created with the discount, and processed when the user selects the checkout button.

Variants: With this method, the app creates a duplicate variant of the original for each customer level/tag assigned to that product. Those duplicate variants are an exact copy of the ones that already exist, but have the discounted price you applied. Variant mode is perfect for customers who want to use third-party checkouts (like PayPal or Amazon Pay), and let your customers use discount codes when checking out.

DOES CUSTOM PRICING RELY ON COUPON CODES?

Custom pricing does not rely on coupon codes to create special pricing, but you can still create coupon codes through your store's admin for promotions, wholesale, or VIP customers if you'd like. Note: Coupon codes do not work when the app is in Draft Order mode unless you have Bold Cashier installed.

HOW MANY PRICING TIERS CAN I CREATE?

Custom Pricing allows you to have multiple (and unlimited) levels of pricing on a product. (E.g. Wholesale level 1, Wholesale level 2, VIP, etc.)

IS THERE A LIQUID UPDATE TO MY STORE THAT IS REQUIRED?

Yes. In order for the app to work properly on your theme, a liquid update is required. This update can be performed by our automated Robo Installer at no additional cost to you. Alternatively, you have the option to update the theme yourself, or hire one of our experts to install it for you.

WHAT IS THE DIFFERENCE BETWEEN CUSTOM PRICING GROUPS AND DETAILED PRICING?

Applying custom pricing through custom pricing groups involves creating a group, selecting a group of products, then assigning a discount for each pricing tier within that group.

With the detailed pricing functionality, products and custom pricing tags are listed in a grid-type format, and you're able to easily specify the fixed price or discount for a particular product or variant.

WHAT 3RD PARTY INTEGRATIONS ARE AVAILABLE?

Custom Pricing currently integrates with Bold Quantity Breaks, inventory apps such as Shipstation, Brightpearl, & Intuit QuickBooks Online®, Cloudflare, and Bold Memberships.

CAN I TRY IT BEFORE I BUY?

Yes. We offer a 14-day free trial for Custom Pricing, and you can uninstall anytime during the trial at no charge.

DOES IT WORK WITH MY PLATFORM?

Bold Custom Pricing currently works out-of-the-box on Shopify, and can be integrated with any platform through our API. Contact us today to discuss your needs.

WHAT ARE THE SETUP FEES?

Our Merchant Success team is available to answer any questions you might have, or to walk you through the steps needed to get the app up and running on your store.

DO 3RD PARTY INTEGRATIONS INCUR ADDITIONAL COSTS?

There may be additional fees associated with additional apps or individual integrations. View the individual app pages to find out if additional rates apply.

HOW DO I INSTALL CUSTOM PRICING?

Simply click here to start the installation process, and follow the install instructions provided. Contact our Merchant Success team for more information, or if you need help throughout the process.

The easiest way to offer wholesale, member, and VIP pricing.

Offer exclusive & bulk discounts on your retail store by creating pricing tiers for specific groups of customers. Click on the 'install' button below to get started.

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To set up Bold Custom Pricing on your store, simply enter your information below and click “Install” to get started.

If you have any questions along the way, someone from our Merchant Success team can walk you through the process.

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Bold Custom Pricing currently works out-of-the-box on Shopify and can be integrated with any platform through Bold’s API. Simply fill out the information below, and our team will get back to you within 24-48 hours to discuss your needs.

Bold Custom Pricing currently works out-of-the-box on Shopify and can be integrated with any platform through Bold’s API. Simply fill out the information below, and our team will get back to you within 24-48 hours to discuss your needs.

Bold Custom Pricing currently works out-of-the-box on Shopify and can be integrated with any platform through Bold’s API. Simply fill out the information below, and our team will get back to you within 24-48 hours to discuss your needs.

Bold Custom Pricing currently works out-of-the-box on Shopify and can be integrated with any platform through Bold’s API. Simply fill out the information below, and our team will get back to you within 24-48 hours to discuss your needs.

Bold Custom Pricing currently works out-of-the-box on Shopify and can be integrated with any platform through Bold’s API. Simply fill out the information below, and our team will get back to you within 24-48 hours to discuss your needs.

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