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A CASE STUDY

Our Custom Solutions team completely transformed Glam Seamless’ product pages, leading to 100% revenue growth year-over-year for four continuous years.

Company
Glam Seamless

STORE
https://www.glamseamless.com/

INDUSTRY
Beauty

MARKET
Premium Hair Extensions

The company

Long before going to college, Alexandra had worked as a plus-sized model and had developed a love for the hair extensions that were part of the process used to take her from girl next door to glam. She loved them so much, she adopted them as part of her everyday look.

It occurred to her, maybe she could actually sell them to others who had the same passion for extensions that she did. Some quick research showed Alexandra there was a market for extensions online, so she decided to take a leap and start a small business. She didn’t have a business plan or any investors, she just wanted to sell a few products she used and loved.

Little did she know, four years later, she would have a staff of five and her business would be pulling in more than $1-Million a year.

The growth of Glam Seamless hair extensions has exceeded her wildest dreams, and she says Bold’s Managed Services (a suite of services that includes eCommerce SEO, social media, webmaster and Conversion Rate Optimization) deserves a huge amount of credit for her rapid success.

The challenge

To start, Alexandra signed up with Shopify, the world’s most popular ecommerce platform, to build her online store. But before she could launch, she had to find the specific products she wanted to sell. She was very picky about the quality of extensions she would sell; if she wouldn’t wear them herself, she wasn’t prepared to offer them to customers.

She was also intent on using ethically sourced products, which made locating the right ones even more challenging. She hired sourcing agents who helped her find the right products to offer, testing out dozens of suppliers before she found something she was happy with.

The solution

As a Shopify Plus user, she realized she needed to work with a company that had a strong knowledge of Shopify, particularly on the back end. She had already been using a number of Bold apps to power her store, so she was comfortable signing on with Bold for her web development and management.

She says that decision -- to work with Bold -- is one of the best decisions she’s made since starting the business.

The results

Alexandra says for the past four years, Glam Seamless has grown its revenue by more than 100% each year, and she says that never would have happened without Bold. She says she has received more than just web development and design with Bold, she got a total e-commerce strategy along with a fully developed support team.

And, she got all of that for less than the cost of having a full-time web development employee on her staff. She says by outsourcing the web development in this way, they’ve been able to increase sales while keeping costs down. Plus, she says it’s a comfort to know that she has an entire team with Bold, including multiple developers, designers and a project manager -- instead of just one employee who might have a limited skill set.