In 2016, Catherine Metrycki hung up the phone, fed up and frustrated after doing something that should be easy: ordering flowers. She just wanted to congratulate her friend on a job promotion — but it turned into a 15-minute ordeal. Catherine was out $100 and worried that her friend would receive a bouquet that looked nothing like what she had in mind.
That day, she realized that “someone had to bring digitization and a better experience to the floral ordering industry.” She wanted to make it easy for anyone to send beautiful, personalized flowers to people they care about. The idea for Callia was born.
The strategy was simple: provide an affordable, high-quality flower delivery experience that’s stress-free for the sender and truly special for the recipient. Metrycki turned to Shopify to make her dream into reality.
Pretty soon, Callia was in full bloom, growing westward across Canada, and Metrycki realized flower delivery was a lot different than the typical eCommerce business.
Callia needed to find a way to easily manage inventory for each regional warehouse, ensuring every recipient always got the right flowers, fresh. They needed to coordinate deliveries that customers might schedule weeks ahead of time, while also accounting for last minute orders. They also wanted to offer customers other products they could add to their order to make the delivery experience more memorable.
Callia needed to solve all these problems as the company grew rapidly. Metrycki realized that Shopify couldn’t meet those needs alone, and began the search for a solution.
After a lot of research, they installed Bold Product Options on their Shopify store. The app allowed them to collect customer and recipient information, set custom delivery rates, easily present product add-ons, and manage locations all within one app. Other features like conditional logic gave them the power to manage inventory at regional warehouses for future deliveries.
Product Options also allowed Callia to offer upsells and cross-sells to customers all on the same page. Once a customer selected their bouquet, they could easily add other products to their order, like a vase, gourmet candies, a card, bracelets, or other special gifts.
“By setting it up like that, it doesn’t feel like we are hitting our customers for dollars every time.”
Within a couple months, their average order size exploded. Using Product Options, they created a seamless experience that gives customers all the choices they need while also increasing the company’s average order value.
Today, Callia is one of the most popular online florists in Canada. Metrycki even made it onto national television, netting an investment with a successful pitch on Dragons’ Den. After that Callia expanded, and now serves 22 Canadian cities coast to coast.
To help all those people pick the right flowers, Callia still counts on Product Options. It easily syncs with inventory and provides a user-friendly experience to customers while Callia continues to grow, helping more people effortlessly share special moments with beautifully curated floral arrangements.