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The foundation for your recurring revenue.

Bold Subscriptions offers powerful features built for the world of eCommerce which are used by some of the fastest growing subscription brands online.

Subscribe & save

Increase conversions by offering discounts for subscribing, or boost retention by discounting future recurring orders.

Subscription buy button

Insert a “buy button” anywhere you want: your blog, an email, a tweet, a description in a YouTube video, or even an ad, sending customers directly to your checkout.

Flexible subscription billing

Charge weekly, monthly, quarterly, yearly (or any other interval imaginable) and configure the minimum number of days you need to make it into the next cycle’s deliveries.

Product swapping

Allow your customers to swap products on existing subscriptions with similar products you have pre-selected.

Custom subscription boxes

Create flexible subscription boxes, allowing customers to choose exactly what’s sent to them in every shipment. Great for meal delivery services and box-of-the-month clubs.

Prepaid & gift subscriptions

Generate guaranteed revenue by incentivizing customers with discounts if they prepay for their subscriptions or purchase them as gifts.

Convertible subscriptions

Set your subscriptions to automatically switch to a different product of your choosing after the first order is complete.

Dynamic discounts

Increase conversions by offering discounts on the first order, or boost retention by offering discounts on future orders.

Cancellation prevention

Use conditional logic to create custom cancellation flows that will help you retain subscribers, with the option to offer discounts to customers specifically cancelling because of price.

Product & cart subscriptions

Let customers subscribe to one product, an entire cart, or a mixed cart of recurring and one-time products.

Powerful customer portal

Give your customers control with a fully-customizable portal that lets them edit, pause, skip, change, delete, and manage everything about their subscription.

Payment gateways you love

Supports dozens of payment gateways including Stripe, Authorize.Net, Moneris, Braintree, PayPal via Braintree, Elavon, CyberSource, Beanstream, WorldPay, and many more.

Discount codes

Create and distribute thousands of unique discount codes for your customers to use when checking out on your store. Great for email campaigns, Groupon, mailers, etc. Limit discounts to carts with a minimum dollar amount, create percentage, fixed amount, and shipping discounts.

Automatically update shipping rates

Shipping rates will automatically update on a customer's subscription as they swap, add, or remove products so you’re never left owing.

Same-day billing

Choose whether to bill all your customers on the same day, or on the anniversary of the day they signed up.

Inventory forecasting

Automatically forecasts how much inventory you will require to fulfill future subscription orders.

Email notifications

Keep your customers up-to-date with automatic email updates about changes to their subscription.

PCI & GDPR compliant

Data security is a top priority for Bold and our merchants. We are heavily invested in ensuring we are PCI, DSS and GDPR compliant to protect you and your customers’ personal data at all times.

Servers you can trust

We know global brands cannot afford downtime, which is why we have built our tools on industry-leading servers that scale on demand as your traffic increases, especially during high-traffic events like a Flash Sale or Cyber Monday.

Industry-leading support

With a team of over 80 eCommerce specialists, we have the experience and manpower to provide emergency support.

Detailed reporting & analytics

Real-time analytics and reporting allow you to understand every aspect of your subscription business.

Fully customizable

From a custom front-end experience and site design to styling that matches your branding, you can tailor the look and feel of Bold Subscriptions to meet your needs.

Payment capture on shipment

Bold Cashier: Credit card information is securely captured and tokenized at checkout, with payments processed when each order is shipped.

Product shuffle *

Assign SKUs to collections on your store, and let customers subscribe to a specific style/size of product. Every month, we will swap out the product for one they’ve never received before. Great way to reduce excess inventory.

Upsell by emails *

Using Bold Cashier, you can send promotional emails that allow your customers to automatically add additional products onto their next subscription shipment.

Branded checkout hostname

Bold Cashier: Give your customers a branded shopping experience from beginning to end and an added sense of security throughout the checkout process by displaying a URL that belongs to your store.

One-page checkout

Experience the flexibility of a multi-page or single-page checkout by combining Bold Subscriptions with Bold Cashier. Increase conversion rates by simplifying the checkout experience, allowing customers to complete the checkout process on a single page.

Stored accounts

Eliminate an element of friction at the checkout by letting your customers save multiple credit cards for future purchases when using Bold Cashier. This allows them to experience faster checkouts, resulting in fewer abandoned carts.

Google Analytics

Add your Google Analytics tracking ID (UA code) and we'll automatically track page and event views, or add custom tracking scripts to provide additional data from your order confirmation page.


Using Cashier, Bold Subscriptions integrates directly with Riskified to provide fraud security on every transaction, automatically approving or declining each transaction based on its real-time precision machine learning assessment of your shopper.

Google autocomplete

Use your customers street address to auto-populate empty form fields during checkout.

Facebook Pixel

Track subscription conversions from your Facebook posts and ads.


TaxJar provides you with live tax rates, ensuring you are charging the correct taxes on every purchase without the added effort of monitoring tax holidays, changes, etc. For extra convenience, a paid-TaxJar account gives you the ability to automatically file your sales taxes by state.


Reward your customers when they refer their friends and family to become subscribers themselves by integrating with the ReferralCandy service.


Refersion is designed to help you quickly create and launch your own promotion network, integrating seamlessly with your existing Refersion account.


A faster, easier way to capture and verify addresses on your website.


Klaviyo makes it easy for eCommerce marketers to target, personalize, measure, and optimize email and Facebook campaigns.


Most businesses don't have the budget to hire a retargeting expert. Shoelace automates the role of a human expert and offers it at scale to those who otherwise couldn't afford one.

Upgrade your subscription business today.

Talk to us today to find out if Bold Subscriptions is right for you, no strings attached. We’d love to chat.

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